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  • July 2011 (Revised January 2012)
  • Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
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  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in... View Details
Keywords: Martha Lagace
  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

pronounce your company as outstanding. Another potential jinx. Look what happened to Digital Equipment, Kodak, and Wang Laboratories, once lauded by business academics. You build monuments to your success. Resist the urge to construct... View Details
Keywords: by Martha Lagace
  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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  • September 2022 (Revised November 2022)
  • Teaching Note

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • 25 May 2010
  • First Look

First Look: May 25

attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing" strategies, which attempt to fight off... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

investments in digital capabilities and on-the-ground community-orientated health care resources. Will it work? Can he implement it? The case explores both the strategic issues inherent in this potential View Details
Keywords: Sean Silverthorne
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Related
  • 27 Feb 2020
  • Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

for a period as medical residents turn over in teaching hospitals. Who Drives Digital Innovation? Evidence from the US Medical Device IndustryDoes large-scale technological change characteristic of an industrywide View Details
Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies
  • 24 Sep 2014
  • Op-Ed

Tackling Climate Change Will Cost Less Than We Think

massive shift —of the same order of magnitude as the diffusion of globalization, the mechanization of agriculture, the widespread adoption of computers or the diffusion of the Internet and the digitization of almost everything. It will... View Details
Keywords: by Rebecca Henderson; Energy; Utilities
  • August 2020 (Revised January 2021)
  • Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

trade policies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/905405-PDF-ENG Harvard Business School Case 317-046 IBM Transforming, 2012–2016: Ginni Rometty Steers Watson To transform IBM for the next technology wave, Ginni... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

April 4, 2019 Palgrave Macmillan Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity By: Mills, Karen G. Abstract—Fintech, Small Business & the... View Details
Keywords: Dina Gerdeman
  • 30 Oct 2012
  • First Look

First Look: October 30

had built specialized in managing digital risk and uncovering digital evidence and had grown very rapidly. With the firm's CFO, they believed that the firm could grow from $58 million to $72 million, a... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2001
  • Research & Ideas

Wired and Black: Focus on Careers

New economy companies may be moving at the speed of light, but they still need managers who can get the job done, according to career development experts who spoke at the African-American Student Union conference, "The Digital... View Details
Keywords: by Carrie Levine
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive... View Details
Keywords: Dina Gerdeman
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

broadcast Internet access some 300 feet. Hostin said the typical user isn't surfing the Web. Instead, he's logging on, downloading e-mail, and synchronizing calendar information, all to be read at a later time. "We call our Wi-Fi network a View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

Mary Tripsas, Assistant Professor in the Entrepreneurial Management unit at Harvard Business School, is interested in how radical technological change transforms industries, and how such change affects established firms and creates... View Details
Keywords: by Michael J. Roberts; Technology
  • 17 Apr 2012
  • First Look

First Look: April 17

theatre and coordinate the independent efforts from across the three theatres. Our perspective is a marked departure from the Shared Value framework, in that we embrace the inherent value of corporate philanthropy (theatre 1) on one end as well as View Details
Keywords: Carmen Nobel

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