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- All HBS Web
(865)
- News (225)
- Research (498)
- Multimedia (6)
- Faculty Publications (253)
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- November 2002
- Teaching Note
Webvan: Groceries on the Internet (TN)
By: John A. Deighton
Teaching Note for (9-500-052). View Details
- February 2001 (Revised January 2002)
- Teaching Note
Brita Products Company, The TN
By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States
- December 2000
- Teaching Note
Hilton HHonors Worldwide: Loyalty Wars TN
By: John A. Deighton
Teaching Note for (9-501-010). View Details
Keywords: Service Industry
- October 2000 (Revised August 2001)
- Teaching Note
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Teaching Note for (9-500-048). View Details
- 23 Mar 2010
- First Look
First Look: March 23
barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details
Keywords: Martha Lagace
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
the pass-through of both gas prices and nominal exchange rate fluctuations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54935 forthcoming Consumption, Markets & Culture Big Data By: Deighton, John View Details
Keywords: Dina Gerdeman
- 14 Feb 2012
- First Look
First Look: February 14
today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details
Keywords: Carmen Nobel
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
- July 1997
- Article
Choice in Computer-Mediated Environments
By: John A. Deighton
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- June 2001
- Case
DoubleClick Buys Abacus (B)
By: John A. Deighton
Supplements the (A) case. View Details
Keywords: Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- August 1995 (Revised October 1996)
- Case
IDS Financial Services (Condensed)
By: John A. Deighton
Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
- 28 Aug 2012
- First Look
First Look: August 28
case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book... View Details
Keywords: Martha Lagace
- 15 May 2012
- First Look
First Look: May 15
taxes. I generalize the conventional model to incorporate multiple normative frameworks. I then show that if the principle of equal sacrifice-a classic, comprehensive criterion of fair taxation proposed by View Details
Keywords: Carmen Nobel
- 05 Apr 2011
- First Look
First Look: April 5
case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
MNEs Author:Christian H.M. Ketels Periodical:In Foreign Direct Investments, Location and Competitiveness. Vol. 2, edited by John Dunning and Philippe Gugler. Progress in International Business Research.... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
Publications 2014 AMACOM Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy By: Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger Abstract—It used to be that if you studied and worked... View Details
Keywords: Carmen Nobel