Publications

Keywords: Food and Beverage Industry

August 2004 (Revised February 2006)
Case

Marketing James Patterson

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

Educators

November 2002
Teaching Note

Webvan: Groceries on the Internet (TN)

Teaching Note for (9-500-052). View Details

Keywords: Retail Industry; Service Industry

February 2001 (Revised January 2002)
Teaching Note

Brita Products Company, The TN

Teaching Note for (9-500-024). View Details

Keywords: United States

December 2000
Teaching Note

Hilton HHonors Worldwide: Loyalty Wars TN

Teaching Note for (9-501-010). View Details

Keywords: Service Industry

October 2000 (Revised August 2001)
Teaching Note

Alloy.com: Marketing to Generation Y TN

Teaching Note for (9-500-048). View Details

Keywords: Information Technology Industry; Consumer Products Industry

September 2017
Case

Blackstone's Julia Kahr at the Summit

By: Paul A. Gompers, John D. Dionne and Amram Migdal

In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,... View Details

Educators

14 Feb 2012
First Look

First Look: February 14

today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details

Keywords: Carmen Nobel

May 1997
Teaching Note

Consumer Behavior Exercise (A) - (F) (TN)

By: John A. Deighton and Susan M. Fournier

Teaching Note for (9-596-039)--(9-596-044). View Details

Keywords: Consumer Behavior

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior

15 May 2012
First Look

First Look: May 15

taxes. I generalize the conventional model to incorporate multiple normative frameworks. I then show that if the principle of equal sacrifice-a classic, comprehensive criterion of fair taxation proposed by View Details

Keywords: Carmen Nobel

28 Aug 2012
First Look

First Look: August 28

case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details

Keywords: Sean Silverthorne

05 Apr 2011
First Look

First Look: April 5

case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details

Keywords: Sean Silverthorne

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

17 Jul 2012
First Look

First Look: July 17

Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

Publications 2014 AMACOM Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy By: Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger Abstract—It used to be that if you studied and worked... View Details

Keywords: Carmen Nobel

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry

Educators