Publications

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

human consumption, such as food production, or used for energy production instead. BTG Bioliquids uses wood instead of livestock derivative products, and avoids deforestation concerns by relying on second generation biomass residues such as woody crops and View Details

December 2011 (Revised November 2012)
Case

Sustainable Tea at Unilever

By: Rebecca M. Henderson and Frederik Nellemann

Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details

Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry

February 1985 (Revised September 1988)
Case

Komatsu Ltd.

By: Christopher A. Bartlett

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

Profile

Bridgette Slater

adventure. Also, over the course of my years in consulting, I developed a concrete vision of the work I wanted to pursue – something along the lines of ethical sourcing of agricultural products, namely chocolate, coffee, and tea – and... View Details

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

approaching them. Somebody might approach a poor subsistence farmer in Uganda to say, "We want to give you some agricultural aid. We want to give you a loan." There again, why is advocacy important? Because even in that case,... View Details

Keywords: by Martha Lagace

May 2016
Case

Seaside Organics

By: Howard H. Stevenson and Alisa Zalosh

This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance... View Details

Keywords: Business Growth and Maturation; Organizational Structure; Personal Development and Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict and Resolution; Agriculture and Agribusiness Industry

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

Foreign investment introduced capital and provided jobs for people previously occupied in agriculture. At an aggregate level, capital intensity rose, productivity grew, and prosperity improved, and poverty levels dropped dramatically. With close to half of the working... View Details

Keywords: by Christian Ketels

November 1991 (Revised October 1995)
Case

Calyx & Corolla

By: Walter J. Salmon and David Wylie

Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details

Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States

December 2023
Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal

In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details

Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America

27 Sep 2021
Blog Post

Working to Change the Food System

dedicate my time and energies toward. This year you’ll be co-president of the Food, Agriculture, and Water Club. What motivated you to pursue this role? What goals do you have as co-president? I think to the broader HBS population, careers today in food and View Details

Web

Electricity - Business & Environment

Ecometano/MDCPAR “Our goal is to provide our corporate clients in Brazil with cost efficient low carbon energy solutions. Ecometano has pioneered the upgrading of high BTU biogas from landfills and other biomass to energy solutions in the Brazilian View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

(Photo source: iStock) Economic cluster theory has been used to describe the growth of many industries, including the automotive business around Detroit, high tech in Silicon Valley, and digital media in Seoul. These regions benefit by a concentration of complementary... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

January 2021
Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu

The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details

Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Morocco; Africa

Web

Effects of Climate Change - Business & Environment

improved transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7] . Mass extinctions and ecosystem collapse Some 1 million species are now threatened with extinction, with climate change as a major cause [8] .... View Details

December 2005 (Revised January 2007)
Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn

In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details

Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

Web

Agents of Change: The Founding of the AASU - The Value of Business Education

business education. Washington served as principal of Tuskegee University, which provided vocational training in agriculture and industry, from its founding in 1881. 2 Du Bois believed a liberal arts education played a critical role in... View Details

December 2010 (Revised January 2012)
Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details

Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand

February 2013
Case

Diamond Foods, Inc.

By: Suraj Srinivasan and Tim Gray

The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details