Publications

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

factories that produce fertilizer, to investors like Masha working directly with farmers, to retail-focused suppliers rebuilding local appetite for food grown in their country. Universal among these agribusiness entrepreneurs is a core... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

May 2016
Supplement

2016 Update: Argentina Turns the Page

By: David E. Bell, Forest Reinhardt and Natalie Kindred

This brief case is a supplement to “Cresud and Argentina” (515-043) and “Note on Agriculture in Argentina” (515-069). Set in early 2016, it describes developments in Argentina under newly elected President Mauricio Macri, including the country’s return to international... View Details

October 2016
Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai

From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details

01 Sep 2008
News

Farming for Fuel

would be the book value, roughly $50 million. The third option is to maintain current levels of operation until the situation becomes clearer. Reinhardt has taught the case in his Energy course in the second-year MBA elective curriculum, as well as the View Details

Keywords: Julia Hanna; Animal Production and Aquaculture; Agriculture; Colleges, Universities, and Professional Schools; Educational Services

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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April 2024
Teaching Plan

Helmy Abouleish: Making a Desert Bloom

By: Geoffrey G. Jones and Maxim Pike Harrell

Teaching Plan for HBS Case No. 324-029. View Details

1992
Book

Agroindustrial Project Analysis: Critical Design Factors

By: J. E. Austin

Keywords: Agribusiness; Projects; Design

Find at Harvard

March 2020
Teaching Plan

C16 Biosciences: Lab-Grown Palm Oil

By: Jeffrey J. Bussgang, Olivia Hull and Mel Martin

Teaching Plan for HBS No. 820-008. View Details

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

of Associate Professor Karthik Ramanna, the Henry B. Arthur Fellow of business ethics at Harvard Business School. In a nutshell, the case goes like this: "Jim" accepts a summer internship as a loan officer from a US-based social investment firm seeking a... View Details

Keywords: by Martha Lagace; Food & Beverage

December 2019
Supplement

Mãe Terra and Unilever (B)

By: Lynn S. Paine, Ruth Costas and Mariana Cal

Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details

Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

December 2019 (Revised June 2025)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

December 2008 (Revised January 2011)
Case

Arcadia Biosciences: Seeds of Change

By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman

Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details

Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India; California

01 Dec 2013
News

Faculty Opinion: Making It Better

products with various levels of cost and provider choice. Its impressive organic growth also has many lessons on how to train and evaluate people. Modeled after HBS professor emeritus Ray Goldberg's highly successful Agribusiness Program,... View Details

Keywords: Herzlinger, Regina; Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance

28 Feb 2011
News

Rebooting the Human Condition

(with former Harvard Medical School faculty member Steve Gullans), Homo Evolutis: A Short Tour of Our New Species. Enriquez cites as particular influences HBS professors Ray Goldberg on agribusiness as a global system, Bruce Scott on... View Details

Keywords: Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

November 2000 (Revised April 2001)
Case

Grupo Beta San Miguel (A)

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

The World Trade Organization and NAFTA are reviewing the sweetener system and governmental sugar programs and their impact on world trade. What position should Jose Pinto take, and how will this affect his company, Mexico, and the global sugar players? View Details

Keywords: Plant-Based Agribusiness; Government and Politics; System; Competitive Advantage; Management Teams; Mexico

December 2008 (Revised February 2010)
Case

ViniBrasil: New Latitude Wines

By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details

Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil