Publications
Publications
Show Results For
- All HBS Web
(825)
- Faculty Publications (435)
←
Page 22 of 435
Results
- June 1986
- Teaching Note
British Steel Corporation: The Korf Contract TN
By: W. Earl Sasser
Teaching Note for (9-481-110). View Details
- November 1985
- Background Note
Decline of the British Cotton Industry
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (C)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- March 1982
- Supplement
British Steel: Interview with Sir Monty Finniston (Abridged), Video
By: John P. Kotter
- December 1980 (Revised September 1985)
- Case
British Steel Corporation: The Korf Contract
By: John P. Kotter and John M. Stengrevics
Traces a complex resource allocation decision facing British Steel in 1975. Students study the influences on the various managers involved in making the decision. View Details
- 2025
- Chapter
Employer-Based Short-Term Savings Accounts
By: Sarah Holmes Berk, John Beshears, Jay Garg, James J. Choi and David Laibson
We study the introduction of a choice architecture design intended to increase short-term savings among employees at five U.K. firms. Employees were offered the opportunity to opt into a payroll deduction program that auto-deposits funds from each paycheck into a... View Details
- Research Summary
Workforce Change
By: Sandra J. Sucher
This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details
- ←
- 22