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      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • August 1988 (Revised February 1992)
      • Case

      Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

      By: V. Kasturi Rangan and Jon Skofic
      Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
      Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom
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      Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
      • 1988
      • Article

      Foreign Multinational Investment in Britain before 1945

      By: G. Jones
      Keywords: Foreign Direct Investment; United Kingdom
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      Jones, G. "Foreign Multinational Investment in Britain before 1945." Economic History Review 41 (1988): 429–453.
      • 1986
      • Book

      Banking and Empire in Iran

      By: Geoffrey Jones
      This is the first of two volumes of a business history of a major British bank in the Middle East. Volume 1 traces the history of the bank from its foundation in 1889 as The Imperial Bank of Persia, through the years it was the state bank of Iran, and its development... View Details
      Keywords: Banks and Banking; International Relations; Business History; Economic History; Political History; War; Iran; Russia; Great Britain
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      Jones, Geoffrey. Banking and Empire in Iran. Vol. 1, History of the British Bank of the Middle East. Cambridge: Cambridge University Press, 1986.
      • 1986
      • Chapter

      U.K. Conglomerates: A View of Hanson Trust

      By: Michael E. Porter
      Keywords: Business Conglomerates; United Kingdom
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      Porter, Michael E. "U.K. Conglomerates: A View of Hanson Trust." In The World in 1987. London, England: Economist Group, 1986.
      • June 1986
      • Teaching Note

      British Steel Corporation: The Korf Contract TN

      By: W. Earl Sasser
      Teaching Note for (9-481-110). View Details
      Keywords: Steel Industry; United Kingdom
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      Sasser, W. Earl. "British Steel Corporation: The Korf Contract TN." Harvard Business School Teaching Note 486-124, June 1986.
      • November 1985
      • Background Note

      Decline of the British Cotton Industry

      By: Richard S. Tedlow
      Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry; United Kingdom
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      Tedlow, Richard S. "Decline of the British Cotton Industry." Harvard Business School Background Note 386-078, November 1985.
      • August 1984 (Revised April 1985)
      • Teaching Note

      Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

      By: Benson P. Shapiro
      Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
      Keywords: Food and Beverage Industry; United Kingdom
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      Shapiro, Benson P. "Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 585-032, August 1984. (Revised April 1985.)
      • July 1984 (Revised April 1997)
      • Case

      British Airways

      By: John A. Quelch
      British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
      Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
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      Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
      • November 1983 (Revised June 1985)
      • Case

      Pepsi-Cola United Kingdom (A)

      By: Benson P. Shapiro and Edward J. Hoff
      On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
      Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
      • November 1983
      • Supplement

      Pepsi-Cola United Kingdom (B)

      By: Benson P. Shapiro and Edward J. Hoff
      Supplements the (A) case. View Details
      Keywords: Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
      • November 1983
      • Supplement

      Pepsi-Cola United Kingdom (C)

      By: Benson P. Shapiro and Edward J. Hoff
      Supplements the (A) case. View Details
      Keywords: Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (C)." Harvard Business School Supplement 584-054, November 1983.
      • March 1982
      • Supplement

      British Steel: Interview with Sir Monty Finniston (Abridged), Video

      By: John P. Kotter
      Keywords: Metals and Minerals; Steel Industry; United Kingdom
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      Kotter, John P. "British Steel: Interview with Sir Monty Finniston (Abridged), Video." Harvard Business School Video Supplement 882-521, March 1982.
      • December 1980 (Revised September 1985)
      • Case

      British Steel Corporation: The Korf Contract

      By: John P. Kotter and John M. Stengrevics
      Traces a complex resource allocation decision facing British Steel in 1975. Students study the influences on the various managers involved in making the decision. View Details
      Keywords: Resource Allocation; Decision Making; Management Teams; Metals and Minerals; Steel Industry; United Kingdom
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      Kotter, John P., and John M. Stengrevics. "British Steel Corporation: The Korf Contract." Harvard Business School Case 481-110, December 1980. (Revised September 1985.)
      • October 1978
      • Supplement

      Chrysler U.K. (A): Long-Range Projections

      By: Thomas R. Piper
      Keywords: Auto Industry; United Kingdom
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      Piper, Thomas R. "Chrysler U.K. (A): Long-Range Projections." Harvard Business School Supplement 279-015, October 1978.
      • December 1977 (Revised June 1980)
      • Case

      Chrysler U.K. (A)

      By: Thomas R. Piper
      Keywords: Auto Industry; United Kingdom
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      Piper, Thomas R. "Chrysler U.K. (A)." Harvard Business School Case 278-119, December 1977. (Revised June 1980.)
      • December 1977
      • Case

      Chrysler U.K. (B)

      By: Thomas R. Piper
      Keywords: Auto Industry; United Kingdom
      Citation
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      Piper, Thomas R. "Chrysler U.K. (B)." Harvard Business School Case 278-120, December 1977.
      • September 1975
      • Case

      British Leyland: The Cowley Complex

      By: George C. Lodge
      Keywords: Auto Industry; United Kingdom
      Citation
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      Lodge, George C. "British Leyland: The Cowley Complex." Harvard Business School Case 376-051, September 1975.
      • Research Summary

      Workforce Change

      By: Sandra J. Sucher

      This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details

      Keywords: Layoffs; Leadership And Change Management; Global Innovation; Strategic Decision Making; Multinational Corporations; Organizational Change and Adaptation; United States; France; Germany; Hungary; Finland; United Kingdom; Netherlands; China; Japan; Brazil
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