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      • June 2013 (Revised September 2016)
      • Supplement

      Governance and Sustainability at Nike (B)

      By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
      • June 2013 (Revised March 2015)
      • Teaching Note

      Business and Government: Campaign Contributions and Lobbying in the United States

      By: Karthik Ramanna and Sandra Sucher
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      Ramanna, Karthik, and Sandra Sucher. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Teaching Note 113-138, June 2013. (Revised March 2015.)
      • 23 May 2013
      • Keynote Speech

      The State of the Shared Value Field

      By: Michael E. Porter
      Michael E. Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May 23rd, 2013 in Cambridge, Massachusetts, at the Global Shared Value Leadership Summit. Learn more at fsg.org. Join... View Details
      Keywords: Creating Shared Value
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      Porter, Michael E. "The State of the Shared Value Field." Global Shared Value Leadership Summit, FSG, Cambridge, MA, May 23, 2013.
      • 2013
      • Tool

      Harvard Business Review's Go to Market Tools: Market Sizing

      By: Jill Avery and Thomas Steenburgh
      Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
      Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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      Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
      • 2013
      • Book

      Managing Startups: Best Blog Posts

      By: Tom Eisenmann
      Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
      Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
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      Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
      • 10 Apr 2013
      • Keynote Speech

      Disrupting the Status Quo: From Economic Growth to Social Progress

      By: Michael E. Porter
      Filmed April 10, 2013, Opening Plenary of the Skoll World Forum on Social Entrepreneurship 2013 in Oxford, UK. Professor Michael E Porter of Harvard Business School publicly announces the creation of the Social Progress Imperative and previews its first public product,... View Details
      Keywords: Social Progress Index; Social Entrepreneurship
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      Porter, Michael E. "Disrupting the Status Quo: From Economic Growth to Social Progress." Skoll World Forum on Social Entrepreneurship, Skoll Foundation, Oxford, United Kingdom, April 10, 2013.
      • Article

      Experiments in Open Innovation at Harvard Medical School

      By: Eva C. Guinan, Kevin J. Boudreau and Karim R. Lakhani
      Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more than 20,000 faculty, research staff and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical... View Details
      Keywords: Health Disorders; Collaborative Innovation and Invention; Boston
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      Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani. "Experiments in Open Innovation at Harvard Medical School." Art. 3. MIT Sloan Management Review 54, no. 3 (Spring 2013): 45–52.
      • April 2013
      • Article

      What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators

      By: James K. Sebenius
      Roger Fisher, who died in 2012, enjoyed a remarkable career that modeled one way that an academic, especially in a professional school such as law or business, could make a significant, positive, and lasting difference in the world. Distinctive aspects of his career... View Details
      Keywords: Bargaining; Conflict Resolution; Dealmaking; Negotiation; Personal Development and Career; Conflict and Resolution
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      Sebenius, James K. "What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators." Negotiation Journal 29, no. 2 (April 2013): 159–169.
      • March 2013 (Revised January 2015)
      • Technical Note

      Business and Government: Campaign Contributions and Lobbying in the United States

      By: Karthik Ramanna, Sandra J. Sucher and Ian McKown Cornell
      This note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate... View Details
      Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States
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      Ramanna, Karthik, Sandra J. Sucher, and Ian McKown Cornell. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Technical Note 113-037, March 2013. (Revised January 2015.)
      • March 2013 (Revised March 2015)
      • Case

      iMatari

      By: Joseph L. Badaracco and Matthew Preble
      In late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only... View Details
      Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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      Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Case 313-083, March 2013. (Revised March 2015.)
      • March 2013
      • Article

      Advertising's New Medium: Human Experience

      By: Jeffrey F. Rayport
      Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
      Keywords: Customers; Advertising
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      Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
      • February 2013 (Revised May 2014)
      • Case

      Women MBAs at Harvard Business School: 1962–2012

      By: Boris Groysberg, Kerry Herman and Annelena Lobb
      Eight women had first enrolled in Harvard Business School's traditional MBA program in 1963. By 2013, the number of women in the MBA classroom had reached 40%. The 50th anniversary of women's enrollment in the traditional MBA program gave HBS Dean Nitin Nohria the... View Details
      Keywords: Business Education; Boston
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      Groysberg, Boris, Kerry Herman, and Annelena Lobb. "Women MBAs at Harvard Business School: 1962–2012." Harvard Business School Case 413-013, February 2013. (Revised May 2014.)
      • 2013
      • Report

      Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

      By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter
      Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
      Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
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      Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
      • 2013
      • Chapter

      Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

      By: Jill Avery
      Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
      Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
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      Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
      • 2013
      • Book

      Porte à porte: Reconquérir la démocratie sur le terrain

      By: Guillaume Liégey, Arthur Muller and Vincent Pons
      From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the... View Details
      Keywords: Strategy; Political Elections; United States; Europe
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      Liégey, Guillaume, Arthur Muller, and Vincent Pons. Porte à porte: Reconquérir la démocratie sur le terrain. Calmann-Lévy, 2013, French ed.
      • November 2012
      • Case

      Occupy Wall Street

      By: Rakesh Khurana and Eric Baldwin
      This case examines the Occupy Wall Street movement, which emerged in late 2011 in response to the fallout from the global financial crisis of 2008 and the economic downturn that followed. Occupy Wall Street was born out of a sense of frustration with both a global... View Details
      Keywords: Occupy Wall Street; Organizational Behavior; Income Inequality; Democracy; Financial Crisis; Campaign Finance; Globalization; Globalized Economies and Regions; Mission and Purpose; Organizational Culture
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      Khurana, Rakesh, and Eric Baldwin. "Occupy Wall Street." Harvard Business School Case 413-084, November 2012.
      • 13 Nov 2012
      • Lecture

      What is Strategy?

      By: Michael E. Porter
      Professor Michael Porter of Harvard University's School of Business discusses competitive strategy and the role it can play in solving the world's challenges. View Details
      Keywords: Strategy; Competitive Strategy
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      Porter, Michael E. "What is Strategy?" University of North Carolina at Chapel Hill, Chapel Hill, NC, November 13, 2012.
      • Article

      The Future of Economic, Business, and Social History

      By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry
      Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details
      Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America
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      Jones, G., Marco H.D. van Leeuwen, and Stephen Broadberry. "The Future of Economic, Business, and Social History." Scandinavian Economic History Review 60, no. 3 (2012): 225–253.
      • October 2012 (Revised February 2014)
      • Teaching Note

      Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)

      By: Juan Alcácer
      The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to... View Details
      Keywords: Strategic Positioning; Location Choices; Location Strategies; Strategic Planning; Strategy; Global Strategy; Geographic Location; Computer Industry
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      Alcácer, Juan. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)." Harvard Business School Teaching Note 713-445, October 2012. (Revised February 2014.)
      • 2012
      • Book

      Producing Prosperity: Why America Needs a Manufacturing Renaissance

      By: Gary P. Pisano and Willy Shih
      For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
      Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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      Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
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