Publications

Web

HBS - The year in Review

pandemic travel restrictions, the program pivoted to focus on US challenges and opportunities, taking more than 1,000 students to one of 15 domestic locations. With a lens on the course’s three modules—contextual intelligence, View Details

Web

Technology & Innovation - Faculty & Research

Case | Faculty Research Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and... View Details

01 Dec 2023
News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

October 2002 (Revised April 2007)
Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim

Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details

Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States

01 Dec 2023
News

The Imposter Among Us

inadequacy, in my first week on the job Clayton received a letter from the Nobel Prize Committee asking him to recommend someone for the Nobel Prize in Economics. He handed me the letter, asked me to write a draft, and said, “If you’d like me to buy you a hotel room... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

traditional media are now viewed as morally questionable, with a similar take on digital media, with its emphasis on rapidly producing click-bait-style content. Broader lessons for other industries? Reid and Ramarajan hope the study brings a renewed View Details

Keywords: by Scott Van Voorhis

11 Aug 2022
Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

through effort has become to children, researchers say. Even so, the children whose parents also chose effort as an explanation were even more likely than their peers to focus on effort themselves, showing that what parents tell their... View Details

Keywords: by Michael Blanding; Education

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

CEO and the senior management team believe the firm should focus on. The second is bottom-up, "emergent" strategy, which is established by the actual decisions and behaviors in the organization.... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

June 2023 (Revised March 2024)
Case

Creating World-Class Board Governance at SECO

By: Krishna G. Palepu and Emer Moloney

In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details

Web

About - Business & Environment

development to practice, integrate climate in the core of the management curriculum, and drive new course development on a range of topics from climate finance to adaptation and resilience, to accelerating climate solutions. She leads an awesome View Details

June 2008 (Revised October 2008)
Case

AREVA T&D

By: Ananth Raman, Vincent Marie Dessain, Ane Damgaard Jensen and Gudrun Urfalino Kristinsdottir

The case explores the rapid and highly effective turnaround at AREVA's transmission and distribution (T and D) business by focusing on the division's operations. The division was struggling in 2004 when newly-appointed CEO Philippe Guillemot and his team improved... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Product Development; Organizational Change and Adaptation; Performance Improvement; Environmental Sustainability

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details