Publications

28 Jun 2011
News

Bold Ascent

expand into other offerings, such as clothing and sleeping bags, in the months ahead. Before launching SlingFin, Baka started Mountain Hardwear with fellow SlingFin founder and 33-year industry veteran/gear guru Martin Zemitis. (Columbia... View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores

March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Sports Industry; Sports Industry

04 May 2017
News

Going the Distance

developed a clutch system and mounted our lawnmower engine onto my 3-speed bike. My top speed was 53 mph!” he says. With an engineering degree earned at Brigham Young University, Frey worked in the defense industry during the 1980s. When... View Details

Keywords: Jill Radsken

September 2020
Case

Wladimir Klitschko: F.A.C.E. Your Challenges

By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop

In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had... View Details

Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Sports Industry; Sports Industry; Ukraine; Germany

Profile

Brian T. Bedol

years later, Bedol returned to the cable industry with a new venture, College Sports Television. CSTV was acquired by CBS in 2006 for $325 million. Ever the innovator, Bedol would not rest on his laurels. In... View Details

04 Jun 2008
News

Whistle While You Work

roles with others.” Business borrows these metaphors and lingo from other group-oriented pursuits in order to better understand itself and improve its performance. The world of music provides business with a lot of the analogies and the View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Sports Industry; Sports Industry

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

resort or one pass.” Bringing a Breath of Fresh Air to a Stodgy Industry When you consider the total cost of ski passes, ski rentals or purchased gear, plus lessons, food, and lodging, the sport of sliding... View Details

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Sports Industry; Barcelona

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Financial Services Industry; France; United States