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    • All HBS Web  (3,828)
      • Faculty Publications  (528)

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      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • Article

      Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

      By: Marco Iansiti
      Keywords: Science; Product; Research and Development; Hardware; Computer Industry
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      Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995).
      • 1995
      • Article

      Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

      By: Marco Iansiti
      Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
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      Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
      • December 1994
      • Case

      AB SKA (Sweden)

      By: David F. Hawkins, V.G. Narayanan and Robert L. Simons
      A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details
      Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden
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      Hawkins, David F., V.G. Narayanan, and Robert L. Simons. "AB SKA (Sweden)." Harvard Business School Case 195-180, December 1994.
      • November 1994
      • Case

      Pilkington Float Glass--1955

      By: Kim B. Clark
      The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
      Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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      Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • February 1994 (Revised May 1999)
      • Case

      Manville Corp. Fiber Glass Group (C)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled... View Details
      Keywords: Management Teams; Ethics; Conflict of Interests; Health; Safety; Cross-Cultural and Cross-Border Issues; Policy; Japan
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      Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (C)." Harvard Business School Case 394-116, February 1994. (Revised May 1999.)
      • 1994
      • Article

      Accelerating the Design-build-test Cycle for Effective Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Design; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • 1994
      • Article

      Prototyping: A Tool for Rapid Learning in Product Development

      By: M. Iansiti and P. Barkan
      Keywords: Learning; Product; Research and Development
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      Iansiti, M., and P. Barkan. "Prototyping: A Tool for Rapid Learning in Product Development." Simultaneous Engineering Journal (1994).
      • December 1993 (Revised December 2003)
      • Case

      Manville Corp. Fiber Glass Group (B)

      By: Lynn S. Paine and Sarah Gant
      Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen. View Details
      Keywords: Product Marketing; Business or Company Management; Ethics; Product
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      Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (B)." Harvard Business School Case 394-118, December 1993. (Revised December 2003.)
      • October 1993 (Revised September 1994)
      • Background Note

      Accounting for Productivity Growth

      By: Forest L. Reinhardt
      Introduces students to the arithmetic of the accounting for national productivity growth. It defines labor productivity, capital productivity, and total factor productivity, describes the relationships among them, and discusses the phenomena that cause them to change... View Details
      Keywords: Performance Productivity; Macroeconomics; Analytics and Data Science; Government and Politics; Mathematical Methods; United States; Singapore
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      Reinhardt, Forest L. "Accounting for Productivity Growth." Harvard Business School Background Note 794-051, October 1993. (Revised September 1994.)
      • September 1993 (Revised June 1994)
      • Case

      Hewlett-Packard: Singapore (A)

      By: Dorothy A. Leonard
      In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details
      Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore
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      Leonard, Dorothy A. "Hewlett-Packard: Singapore (A)." Harvard Business School Case 694-035, September 1993. (Revised June 1994.)
      • September 1993 (Revised June 1994)
      • Supplement

      Hewlett-Packard: Singapore (B)

      By: Dorothy A. Leonard
      Discusses the printer Hewlett-Packard has developed. View Details
      Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore
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      Leonard, Dorothy A. "Hewlett-Packard: Singapore (B)." Harvard Business School Supplement 694-036, September 1993. (Revised June 1994.)
      • September 1993 (Revised August 2011)
      • Exercise

      ExtendSim® Simulation Exercises in Process Analysis (B)

      By: Roy D. Shapiro
      Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details
      Keywords: Measurement and Metrics; Operations; Production; Mathematical Methods
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      Shapiro, Roy D. "ExtendSim® Simulation Exercises in Process Analysis (B)." Harvard Business School Exercise 694-040, September 1993. (Revised August 2011.)
      • September 1993
      • Case

      Manufacturing at ALZA: The Right Prescription? (A)

      By: Dorothy A. Leonard
      ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details
      Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Pharmaceutical Industry; Medical Devices and Supplies Industry
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      Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (A)." Harvard Business School Case 694-019, September 1993.
      • September 1993
      • Supplement

      Manufacturing at ALZA: The Right Prescription? (C)

      By: Dorothy A. Leonard
      ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
      Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry
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      Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.
      • August 1993 (Revised April 1994)
      • Case

      Flanders of Springfield

      By: Arthur Schleifer Jr.
      Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details
      Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry
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      Schleifer, Arthur, Jr. "Flanders of Springfield." Harvard Business School Case 894-005, August 1993. (Revised April 1994.)
      • May 1993 (Revised May 1994)
      • Case

      Managing for Integrity: Three Vignettes

      By: Lynn S. Paine
      Three situations are described. A branch manager for a retail brokerage firm must decide whether to change the branch's cash management techniques to increase interest earnings. An auto mechanic must decide whether to oversell parts and repairs to meet sales and... View Details
      Keywords: Growth Management; Ethics; Decision Making; Organizational Culture; Financial Management; Sales; Organizational Change and Adaptation
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      Paine, Lynn S. "Managing for Integrity: Three Vignettes." Harvard Business School Case 393-154, May 1993. (Revised May 1994.)
      • May–June 1993
      • Article

      Real-World R&D: Jumping the Product Generation Gap

      By: Marco Iansiti
      Keywords: Research and Development; Product
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      Iansiti, Marco. "Real-World R&D: Jumping the Product Generation Gap." Harvard Business Review 71, no. 3 (May–June 1993): 138–147.
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