Publications

November 2003 (Revised March 2004)
Case

Federal Express: Early History

Describes key events in the start-up of Federal Express. Outlines the company's value proposition and provides an overview of key competitors in the air freight industry. This case is used with Teledesic (Abridged), HBS No. 9-804-096, which describes a failed project... View Details

Keywords: Competition; Network Effects; Business Startups; Transportation Industry; United States

December 1999
Case

Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"

By: Rosabeth M. Kanter and Jane Roessner

SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details

Keywords: Projects; Transformation; Organizational Structure; Business Strategy; Complexity; Risk and Uncertainty; Success; Information Technology; Internet and the Web; Technology Industry; Computer Industry

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

Web

Featured Topics - Faculty & Research

History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global Society Institute for View Details

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research View Details

Keywords: by Michael Blanding; Entertainment & Recreation

June 2014 (Revised October 2015)
Case

Molycorp: Financing the Production of Rare Earth Minerals (A)

By: Benjamin C. Esty and E. Scott Mayfield

Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Abstract—Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for... View Details

Keywords: Dina Gerdeman

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (C)

By: David A. Garvin

In the preceding case, Copeland had to choose between two alternative plant layouts for organizing its Sidney plant. Now it must get work force approval for a change in "bumping" rules before proceeding with the change. Management must decide how to proceed--to... View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Labor and Management Relations; Restructuring; Decisions; Change Management; Manufacturing Industry; Ohio

December 2005
Case

IBM and Eclipse (A)

IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,... View Details

Keywords: Digital Platforms; Open Source Distribution; Cooperation; Adoption; Computer Industry; Information Technology Industry

Find at Harvard

17 Mar 2015
First Look

First Look: March 17

of intermediaries create safe "money-like" claims, they go about this in different ways. Traditional banks create money-like claims by holding illiquid fixed-income assets to maturity, and they rely on deposit insurance and costly equity capital to support... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: Rohit Deshpande

Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

We asked Harvard Business School experts who study well-being to share strategies for coping with this unsettling period to prevent the coronavirus blues from taking a huge toll, both personally and professionally. “You're not going to be... View Details

Keywords: by Dina Gerdeman and Danielle Kost

Web

Faculty & Advisors | MBA

Behring Inc., where he served as President – Americas. Marc began his career as a strategy consultant at Bain & Company and later joined Bain Capital. He serves on the boards Wesleyan University, Mass General Brigham, and the U.S.-China... View Details

Program

Mergers and Acquisitions

Summary Across the globe, mergers and acquisitions are reshaping the corporate and competitive landscape. To help companies gain a strategic advantage and expand market share, this M&A program takes you inside the process—from strategy... View Details

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

can write whatever they want about growth in their strategy or annual report, but top management responds to the capital market's need for quarterly earnings, and it turns out that quarterly earnings drive the resource allocation process.... View Details

Keywords: by Martha Lagace

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details