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  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

cross-pollinate through committees, seminars, speeches, athletic events, or even chance meetings. Zoom, Slack, and social media facilitate some virtual information sharing, but it’s unclear to what degree. While it’s still early days in the widespread View Details
Keywords: by Ben Rand
  • March 2021
  • Case

Wearable Technology

By: Andy Wu, Jacob Chouinard and Christie Klauberg
Wearable electronics were endpoint devices designed to be worn, sense the human body and interact with the environment around the wearer, connecting humans to the Internet of Things. Wearable technology received a great deal of attention in the past decade and reached... View Details
Keywords: Wearables; Internet Of Things; Technological Innovation; Product Development; Technology Adoption; Analysis
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  • 12 Feb 2013
  • First Look

First Look: Feb. 12

demand-side benefits are small, the incumbent adopts a suddenware strategy-i.e., remains silent about its new product plans even when it actually plans to develop the new product. Finally, when its market... View Details
Keywords: Sean Silverthorne
  • 2023
  • Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry
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  • January 2025
  • Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
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  • June 2005
  • Case

Furqan Nazeeri and the IMTrader Spin-Out

By: Lynda M. Applegate and Brian DeLacey
Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation... View Details
Keywords: Business Startups; Business or Company Management; Negotiation Process; Product Development; Technology Adoption
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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Web

Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary View Details
  • Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

The incentives were not aligned: Companies wanted faster, more productive work, while workers sought more hours and a chance to earn overtime pay. “My colleagues and I actively tried to hamper the success of the firm because we were so... View Details
Keywords: by Avery Forman
  • 09 Mar 2016
  • HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

  • Web

Podcast - Business & Environment

episode of Climate Rising from Harvard Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic View Details
  • 2009
  • Article

Synthesis by Microbes or Chemists? Pharmaceutical Research and Manufacturing in the Antibiotic Era

By: Arthur A. Daemmrich
This article presents a case study of the rise of Pfizer as a leading pharmaceutical company, with a focus on changing relationships between manufacturing technology and R&D between the mid-1940s and the mid-1960s. Pfizer first moved into pharmaceuticals through... View Details
Keywords: Research and Development; Production; Technology; Transformation; Relationships; Success; Organizations; Programs; Chemicals; Alignment; Pharmaceutical Industry; United States
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  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

with more data and analytics, executives we talked to said that leaders still need to adopt holistic thinking and stay open to the unexpected. They must learn to stretch their "own imagination and creativity" to envision what the future... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 18 May 2009
  • Research & Ideas

The Unseen Link Between Savings and National Growth

technology expertise they need. And thus the link to savings—to attract an investor, companies must put collateral into the project: money from savings. With access to technology, the company improves its productivity and contributes to... View Details
Keywords: by Sarah Jane Gilbert
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

change in motion," explains Hammond, "by pulling suppliers closer to him, insisting that they implement the information technology necessary for exchanging sales data, adopt standards for product and... View Details
Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 29 Oct 2013
  • First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S. Multinationals and the View Details
Keywords: Sean Silverthorne