Personal Brand - Publications - Faculty & Research

02 Jul 2024
News

The Beauty Guide

Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details

Portrait Project

Revee Rapallo

When I grew up in rural Philippines, my family was fond of collecting toothpaste boxes. We would write our personal details on the back of the boxes and send them to Manila for a raffle promo that toothpaste View Details

12 May 2015
Blog Post

Just Starting to Recruit?

Whether you are looking to hire a current MBA student or an alumnus, getting started is easy. Discover ways to meet and engage with talent at HBS. 1) Contact us - Design a personalized recruiting strategy with a team member in our office... View Details

Keywords: All Industries

27 Sep 2021
News

Sewn with Love

When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details

01 Mar 2023
News

March 2023 Alumni and Faculty Books

(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2009
News

Robert Goodwin

approach is that we don’t need individuals on a full-immersion basis for long periods of time. So instead of asking a company to give us a person for six months, we might ask for a half a year that can be spread out to several... View Details

Keywords: Deborah Blagg; Personal Services; Personal Services; Personal Services; Personal Services

Career Coach

Christina LaMontagne

Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped larger global companies embrace digital transformation. She... View Details

Keywords: Health Care; Technology

February 2022
Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma

Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving

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13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "I wanted to pursue a career that would be personally fulfilling. As exciting as product management was, it didn't mesh with my desire to work in the food space." When Path was acquired in 2015, she had the... View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details

Keywords: by Carmen Nobel; Advertising

15 Jun 2021
News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details

Keywords: politics; communication; voting; demographics

01 Sep 2013
News

A Start-Up with Giddyup

A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

29 Sep 2015
First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details

Keywords: Sean Silverthorne

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

attractive to alumni who want to do more in their communities, have an impact, and pay it forward. “What they lack is a clear path on how to make that happen inside a hectic life of work and personal commitments,” he says. “Community... View Details

Keywords: Margie Kelley

01 Sep 2003
News

Sharon Patrick

Patrick acknowledges the challenges of the last sixteen months due to the federal investigation and indictment of Stewart for a personal stock sale unrelated to MSO. However, she remains upbeat. “The strength of our content and business... View Details

Keywords: Susan Young; Finance; News, Library, Internet, and Other Services; Information

Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and small venture funded technology... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology

24 Apr 2014
News

Digital ID network empowers individuals, disrupts the data brokers

While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details

April 1998
Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden

In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details

Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry