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  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the New York Times shows that the number two, the beta male who is theoretically the "nice guy" rather than the alpha male bully-ruler, has lower levels of disease-causing stress hormones—and also... View Details
Keywords: by Staff; Journalism & News; Journalism & News
  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
  • June 2007 (Revised March 2011)
  • Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
  • 02 Feb 2009
  • Research & Ideas

The Success of Persistent Entrepreneurs

When it comes to entrepreneurship, nothing says success like a track record of previous wins. Entrepreneurs with a history of success are much more likely to succeed in new ventures than first-timers or those who failed previously, View Details
Keywords: by Sarah Jane Gilbert
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • 28 Jan 2014
  • Working Paper Summaries

Digital Discrimination: The Case of Airbnb.com

Keywords: by Benjamin G. Edelman & Michael Luca; Construction; Real Estate
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

than Uber, which ramped up its business incredibly fast. Having proven the original business model in San Francisco and New York City, Uber’s founders realized that in order to... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

faith in the power of technology to solve their problems. (In fact, the Occupy Wall Street generation may be more likely to trust a fintech company than a big New York banking firm.) Moreover, millennials... View Details
Keywords: by Michael Blanding; Financial Services
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

Worried, But He Knows You Might Be,” The New York Times, April 2, 2023. Cade Metz, “Tech Leaders Urge a Pause in A.I., Citing ‘Profound Risks to Society,” The New View Details
Keywords: by James Heskett; Information Technology; Technology
  • May 1994 (Revised August 1994)
  • Case

Motorola-Elma

By: Shoshana Zuboff and Janis Lee Gogan
Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details
Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)
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Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Elma." Harvard Business School Case 494-136, May 1994. (Revised August 1994.)
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

in. He had come to New York for an early afternoon meeting with Wall Street analysts. That [CEO Carl] Williams had chosen him for the meeting was a sign of just how well things had been going lately for... View Details
Keywords: by Martha Lagace
  • 16 Jul 2018
  • Research & Ideas

Kids of Working Moms Grow into Happy Adults

on whether they are harming their children—because they are not.” Welcome news Three years ago, McGinn and colleagues got some pushback when preliminary findings were included in a New View Details
Keywords: by Dina Gerdeman
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

largest consumer debt in the US, trailing only mortgage loans—and surpassing car loans, credit card debt, and home equity lines of credit. Source: New York Fed Consumer Credit Panel/Equifax Many people who... View Details
Keywords: by Dina Gerdeman
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

of a recent election. Or perhaps the training data contains copyrighted data that we might not have permission to use, creating litigation risk for companies that train on that data. Just last week the New View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • March 2013 (Revised May 2013)
  • Case

Building Innovation at Terrapin Bright Green

By: Amy C. Edmondson, Sydney Ribot and Mary Saunders
Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details
Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)
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Edmondson, Amy C., Sydney Ribot, and Mary Saunders. "Building Innovation at Terrapin Bright Green." Harvard Business School Case 613-053, March 2013. (Revised May 2013.)
  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

and the paper’s lead author; Kannan Srinivasan, professor at Carnegie Mellon; Xiao Liu, associate professor at New York University; and Cait Poynor Lamberton, professor at the University of Pennsylvania. The... View Details
Keywords: by Kara Baskin
  • 05 Aug 2014
  • First Look

First Look: August 5

https://www.hbs.edu/faculty/Pages/download.aspx?name=15-001.pdf   Cases & Course Materials Harvard Business School Case 414-078 The Sustainability Accounting Standards Board In 2014, as the Sustainability Accounting Standards Board (SASB) has just brought former... View Details
Keywords: Sean Silverthorne
  • March 2011
  • Case

Insight Communications

By: Rajiv Lal and Natalie Kindred
After undertaking a multi-year, metrics-driven operational and cultural overhaul, in April 2010 Insight Communications was planning the next phase of its development. Insight was a New York-based provider of cable, landline phone, and high-speed Internet service to... View Details
Keywords: Organizational Culture; Competitive Strategy; Management Practices and Processes; Performance Improvement; Growth Management; Management Systems; Business Processes; Measurement and Metrics; Employees; Telecommunications Industry; New York (state, US)
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Lal, Rajiv, and Natalie Kindred. "Insight Communications." Harvard Business School Case 511-005, March 2011.
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

powder, coinciding with the advent of the washing machine. In the same year, Lever's agreement with a New York agent to sell its soap everywhere beyond New England was... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
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