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Show Results For
- All HBS Web
(1,844)
- News (629)
- Research (1,119)
- Multimedia (13)
- Faculty Publications (339)
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
As the holidays approach, we’ll all experience the temptation to overspend on gifts for our loved ones (and maybe a little on ourselves). When faced with difficult decisions like whether to spend $199 on a knife set or a tool set, we may follow the age-old advice... View Details
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
honing with several colleagues for more than a decade. "The fact that you're 18 to 35 years old with a college degree does not cause you to buy a product," Christensen says. "It may be correlated with the decision, but it doesn't cause... View Details
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- March 21, 2020
- Editorial
When We're Wrong, It's Our Responsibility as Scientists to Say So
By: Ariella S. Kristal, A. V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely
We tried to reproduce our 2012 paper on how to make people report their income more honestly—and we ended up refuting it. View Details
Kristal, Ariella S., A. V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar, and Dan Ariely. "When We're Wrong, It's Our Responsibility as Scientists to Say So." Scientific American (March 21, 2020).
- Program
Strategic Marketing for Driving Growth
forward-thinking approach. Details Drive integrated, customer-centric marketing strategies Effectively analyze markets, customer needs, and buying behaviors Determine strengths and weaknesses of competitors and substitutes Recognize... View Details
- February 15, 2022
- Article
How Managers Can Build a Culture of Experimentation
By: Frank V. Cespedes and Neil Hoyne
Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details
Cespedes, Frank V., and Neil Hoyne. "How Managers Can Build a Culture of Experimentation." Harvard Business Review Digital Articles (February 15, 2022).
- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
its two thousand employees have the means and the will to prove to the rest of the business world that doing the right thing makes for a good and profitable business.” There was meaningful work to be a part of at Patagonia. In discovering... View Details
- 26 Mar 2025
- Blog Post
How to Approach Your Equity Compensation
compensation, here are some key considerations. 1. Gain Clarity on What Your Equity Actually Means Just knowing how many options or shares are in your grant isn’t sufficient to make an informed decision. You’ll likely want to ask your... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,... View Details
Keywords: Carmen Nobel
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
vehicles while they catch their breath and assess their interests, unity, and risk tolerance. Longer term, they might start or buy another operating company, while keeping some portion of their assets, individually or collectively, in... View Details
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
making deals. As it says in Warfighting: The U.S. Marine Corps Book of Strategy (Currency, 1995), "The very nature of war makes certainty impossible; all actions in war will be based on incomplete,... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
time to establish, making the threat of price wars from competing retailers less credible. Uncertainties, Ambiguities, And Doubt The many advantages of loyalty programs have been well debated in the massive literature available on the... View Details
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
sold in. "Who has the money?" Buyouts are often expensive and either other owners or the company must have the money to buy the shares of the sellers. Sometimes you can bring in external investment or debt to help View Details
Keywords: Retail
- Web
Curriculum - Case Method Project
Curriculum Curriculum Cases James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution (1787) This case begins with the American Revolution and concludes at the Constitutional Convention. It describes the many... View Details
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
you've done something the same way for 10 years, it might be time to reconsider.” "Academics traditionally have taken two different approaches to decision-making," says Norton, who teaches in the Marketing Unit. "One view is that people often View Details
Keywords: by Carmen Nobel
- 31 Oct 2023
- HBS Case
Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?
expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has... View Details
- March 1998
- Case
Bumper Acquisition (A1), A: Confidential Information for Thermo-Impact, Inc.
By: James K. Sebenius and David T. Kotchen
Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus... View Details
Keywords: Private Equity; Valuation; Negotiation Participants; Decision Making; Negotiation Process; Entrepreneurship; Negotiation Offer; Acquisition; Manufacturing Industry; Auto Industry; Illinois
Sebenius, James K., and David T. Kotchen. "Bumper Acquisition (A1), A: Confidential Information for Thermo-Impact, Inc." Harvard Business School Case 898-198, March 1998.
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to watch the movie quickly, and then... View Details
- 20 Nov 2007
- Working Paper Summaries
The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta
- November 2020
- Supplement
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details