Publications

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and... View Details

Keywords: by Michael Blanding; Retail

2024
Working Paper

Principles and Content for Downstream Emissions Disclosures

By: Robert S. Kaplan and Karthik Ramanna

In a previous paper, we proposed the E-liability carbon accounting algorithm for companies to measure and subsequently reduce their own and their suppliers’ emissions. Some investors and stakeholders, however, want companies to also be accountable for downstream... View Details

Keywords: Carbon Emissions; Disclosure; Carbon Footprint; Climate Change; Measurement and Metrics; Corporate Disclosure; Environmental Sustainability; Corporate Social Responsibility and Impact

Read Now

Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

recent scholarship underlines the impact the state had on the development of the industry. In England, where the industrial revolution was already well under way, the British... View Details

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

18 Mar 2009
Research & Ideas

Marketing After the Recession

consumers to lead you into recovery. But don't forget to stock up to take advantage of the pent-up demand that will be unleashed once other consumers get their confidence back.... View Details

Keywords: by John Quelch; Retail

21 Nov 2022
Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

typically little or no credit check and most loans charge zero interest if the bills are paid on time. Retailers are willing to pay more for providing the service because almost half of View Details

Keywords: by Rachel Layne; Retail; Financial Services; Technology

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

March 2023
Article

Giving-by-proxy Triggers Subsequent Charitable Behavior

By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki

How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details

Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Behavior

Read Now

October 1996 (Revised April 1997)
Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

11 Nov 2014
First Look

First Look: November 11

sustainable evaluation system and emphasizes that the evaluation based on the integrated report is the specific performance of the new evaluation system strategy at the enterprise level. Publisher's link:... View Details

Keywords: Sean Silverthorne

23 Jul 2018
News

Driving Digital Strategy to Reimagine Your Business

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

pressure from cut-throat competition in mainland China. Even though TCL was one of the largest Chinese TV manufacturers (even prior to the acquisition of Thomson's assets),... View Details

Keywords: by Tarun Khanna

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had... View Details

Keywords: by Michael Blanding

16 Apr 2020
Research & Ideas

Has COVID-19 Broken the Global Value Chain?

Administration at Harvard Business School and a Faculty Research Associate at the National Bureau of Economic Research. Faia is a professor at Goethe University Frankfurt and a Research Fellow at the Center for Economic and Policy... View Details

Keywords: by Sean Silverthorne

14 May 2024
Blog Post

Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

products and services, large companies have bought into the success of the trend by making bold “100% sustainable” statements about their business models. However, concerns over greenwashing – a term referring to misleading claims about... View Details

November 2021 (Revised January 2022)
Case

Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

By: Linda A. Hill and Emily Tedards

In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details

Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)