Publications

01 Jul 2011
News

Corporates need to hard sell strategy to their people

24 Dec 2019
News

Why It’s So Hard to Change People’s Commuting Behavior

15 Sep 2016
News

Harvard Business Faculty Report: Pessimism about the Future of the U.S. Economy Deepens; Political Dysfunction the Greatest Barrier to Strengthening U.S. Competitiveness

George C. Lodge

Professor Lodge had been a member of the Harvard Business School faculty since 1963. Before his retirement in 1997, he taught a number of courses in the MBA Master's Program and in various HBS executive programs. in the MBA program these included: Business,... View Details

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

11 Oct 2007
Working Paper Summaries

How Firms Respond to Being Rated

Keywords: by Aaron K. Chatterji & Michael W. Toffel

May 2017 (Revised February 2024)
Case

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)

By: William W. George and Amram Migdal

This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details

Keywords: Acquisition; Value Creation; Decision Choices and Conditions

01 Jul 2015
News

From Waze for crowds to Uber for street food

February 2017
Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu

The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China

Teaching Interest

Overview

I taught for five years in the first-year MBA course, Business, Government, and the International Economy. I now teach Globalization and Emerging Markets to second-year MBAs, as well as an executive education module on global economics in the Owner/President Management... View Details

Teaching Interest

Senior Executive Leadership Program –Middle East (SELPME)

By: Tarun Khanna

Professor Tarun Khanna has been the faculty chair of the Senior Executive Leadership Program –Middle East (SELPME) since its launch in 2017. SELPME focuses on strategy, leadership, and innovation, in a global context. Each year this rigorous seven-week alumni-status... View Details

22 Aug 2010
News

Harvard gains ground in Indian B-schools

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

January 2022
Case

Walmart USA—Searching for Growth

By: Felix Oberholzer-Gee and Maria P. Roche

In 2022, Doug McMillon, president and CEO of Walmart, and his team looked back at a difficult but ultimately successful past year. The global pandemic had posed enormous challenges, but the company had weathered the storm successfully, raising same-store sales growth,... View Details

Keywords: Health Pandemics; Growth and Development Strategy; Sales; Business Strategy; Business and Shareholder Relations; Retail Industry

June 2011 (Revised May 2012)
Case

Reckitt Benckiser: Fast and Focused Innovation

By: Rebecca M. Henderson and Ryan Johnson

Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details

Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry

23 Dec 2014
First Look

First Look: December 23

to the global population was a challenge. Health care costs accounted for 10% of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel, and... View Details

Keywords: Carmen Nobel

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California