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Show Results For
- All HBS Web
(663)
- People (4)
- News (165)
- Research (369)
- Events (4)
- Multimedia (9)
- Faculty Publications (334)
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce... View Details
- 01 Sep 2003
- News
Jeanne Jackson
strengths. “During the go-go Internet years, there was pressure at Gap and Wal-Mart to treat the online operation as a separate business,” she recalls. “What we learned is that our e-commerce function needed to be an extension of what we... View Details
- 19 Dec 2016
- Blog Post
The Making of An Internship: Impact
into production in 2017. Lily Wu, who joined The Whitney Museum of American Art, was instrumental in prioritizing the resources and initiatives needed to fully execute the museum’s three-year strategic plan. Ahmed Eldemerdash developed two products for Cimpress... View Details
Keywords: All Industries
- 01 Jun 2014
- News
A Look at Olook
partnerships with everyone from fashion designer André Lima to Princess Paola d'Orléans-Bragança, a descendant of Brazil's colonial royal family. Online retail has proved to be a healthy market. Brazilian research firm e-bit estimates that View Details
- 11 Dec 2014
- News
Fashion's Retail Revolution
Dressing by Number Dressing by Number Ivy Ross Creating the Shopping Experience of the Future Creating the Shopping Experience of the Future Today, though, the case studies are on a multitude of fashion businesses—“fast fashion” chain ZARA, “pretail” View Details
- 2025
- Working Paper
Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
- April 2013 (Revised June 2018)
- Teaching Note
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing
- Profile
Cynthia Samanian
Why was earning your MBA at HBS important to you? There were many reasons why I knew HBS was the right fit for me, both in the classroom and in my career. First, I was thrilled to experience the unique and engaging classroom dynamic offered through the HBS case method.... View Details
- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
on social and environmental returns, in addition to financial returns." It became a blueprint for her career. Seegull was vice president of business development at Novica, an e-commerce company connecting artisans in developing countries... View Details
- Profile
Evelyne White
Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online database of hosts, choose a favorite... View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
intended to build an e-commerce platform, but she changed course and invested in bricks and mortar when she saw a need for customer-friendly neighborhood stores. The pivot offered a personalized shopping experience that relied on a cadre... View Details
Keywords: Susan Young
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
- June 2016
- Teaching Note
Relating to Peapod
By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details
- Article
Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management
By: Marshall Fisher and Ananth Raman
We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details
Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry
Fisher, Marshall, and Ananth Raman. "Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management." Special Issue on The 30th Anniversary Issue of Production and Operations Management edited by Subodha Kumar and Christopher S. Tang. Production and Operations Management 31, no. 12 (December 1, 2022): 4452–4461.
- 05 Sep 2014
- Blog Post
CPD on the Road in Manila
barriers to starting businesses in the country. E-commerce and online services seem to dominate the start-up arena, but tourism and food-related companies are also springing up. These businesses are targeting not only the burgeoning... View Details
- April 2016
- Teaching Note
Flipkart: Transitioning to a Marketplace Model
By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
- 15 Mar 2019
- News
A Model of Drive and Impact
Pablo Fernandez Alvarez (GMP 17, 2014) is cofounder of Clicars, an e-commerce platform in Spain that allows users to buy and finance refurbished cars hassle-free. In this interview, Fernandez explains the business model, the reasons... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
the Boutique Online Shoptiques founder Olga Vidisheva (MBA 2011) offers all the technical tools and support a small shop needs to get started in the e-commerce world and a one-stop boutique shopping portal for customers. Thinking Inside... View Details
- May–June 2023
- Article
Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
- 01 Dec 2000
- News
Latin America's Decade
still wary of Mexico in the wake of a series of economic crises. In addition, he notes, "We now must compete against Internet companies for capital as e-commerce firms attract investors seeking high returns. But I think as our country... View Details