David E. Bell - Publications - Faculty & Research - Harvard Business School

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December 2010 (Revised February 2012)
Case

Yum! China

By: David E. Bell and Mary Shelman

Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and... View Details

Keywords: Business Processes; Business or Company Management; Growth and Development Strategy; Strategy; Business Strategy; Food and Beverage Industry; Beijing Shi

December 2008
Case

JBS Swift & Co.

By: David E. Bell and Cathy Ross

Brazilian meat packer JBS surprised many in the U.S. beef industry when it acquired Swift & Co.—a company more than five times its size—in 2007, then moved to acquire the U.S.'s fourth and fifth largest beef producers in 2008. The new JBS Swift slashed costs and... View Details

Keywords: Animal-Based Agribusiness; Mergers and Acquisitions; Restructuring; Financial Crisis; Borrowing and Debt; Global Strategy; Agriculture and Agribusiness Industry; United States; Brazil

August 1999 (Revised November 1999)
Case

Victory Supermarkets: Investment Strategy

By: David E. Bell and Ann Leamon

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April 1999 (Revised May 2000)
Case

Compaq Computer: Intel Inside?

By: David E. Bell and Ann Leamon

Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details

Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry

October 1993 (Revised May 1994)
Case

Sears, Roebuck and Co.: The Merchandise Group--1993

By: David E. Bell and Dinny Starr

Keywords: Retail Industry

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August 1993 (Revised April 1998)
Case

Filene's Basement

By: David E. Bell and Dinny Starr

Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time... View Details

Keywords: Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes

August 1993
Background Note

Glossary of Retail Terms

By: David E. Bell and Dinny Starr

Keywords: Retail Industry

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10 Jan 2014
News

Brand Envy: What to Do?

Keywords: branding; brands

Web

Photograph Albums - Photography Collections - Historical Collections

twelve member companies of the Alabama Mining Institute. Desk stand, 1892. AT&T Bell Laboratories Mss: 583 1931 A512 1 album, 34 photographs This album contains close-up views of telephone equipment produced by View Details

December 2012 (Revised April 2013)
Case

Exima Agro-Industrial Holdings

By: David E. Bell and Damien P. McLoughlin

Keywords: Agribusiness; Agriculture and Agribusiness Industry

May – June 2011
Article

One-Switch Independence for Multiattribute Utility Functions

By: Ali E Abbas and David E. Bell

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May 2009
Teaching Note

Olam International (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [509002]. View Details

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

February 2007
Teaching Note

Bunge: Poised for Growth (TN)

By: David E. Bell and Mary L. Shelman

January 2000
Article

Utility Functions for Wealth

By: David E. Bell and Peter C Fishburn

Keywords: Wealth

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01 Sep 2003
News

Globalization Revisited

what firms make of it.” How global retailers enter local foreign markets — and then what they make of them — was the subject of “Globalization of Retailing,” with HBS professor Rajiv Lal leading a discussion of a paper he authored with HBS professor View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

February 2001
Article

Sequential Testing in Product Development

By: S. Thomke and David E. Bell

Keywords: Research and Development; Product

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November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China

March 2019
Teaching Note

Zespri Grows

By: David E. Bell and John Masko

Teaching Note for HBS No. 519-047. View Details

December 2018 (Revised May 2019)
Case

Darling Ingredients International

By: David E. Bell and Natalie Kindred

Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details

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