Publications

10 Sep 2014
HBS Seminar

Ben Edelman, Harvard Business School

May 2023
Case

Natural Gas in New England

By: Robin Greenwood, Richard S. Ruback and Gil Highet

Participants in the New England power market are exploring several strategies to meet the region's renewable power goals while also providing its residents with inexpensive and reliable electricity and heating fuel. New England was a first-mover into natural gas power... View Details

Keywords: Natural Gas; Energy; Energy Industry; United States; Massachusetts

18 Jun 2019
News

How to Scandal-Proof Your Company

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

May 1975 (Revised May 1982)
Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details

Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico

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03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details

Keywords: by Julia Hanna; Publishing; Advertising

October 1971 (Revised June 1985)
Case

Fisher-Price Toys, Inc.

Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy. View Details

Keywords: Corporate Strategy; Consumer Behavior; Product Launch; Consumer Products Industry

03 Jan 2007
First Look

First Look: January 3, 2007

Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the... View Details

Keywords: Sean Silverthorne

07 Oct 2014
Working Paper Summaries

Lifting the Veil: The Benefits of Cost Transparency

Keywords: by Bhavya Mohan, Ryan W. Buell & Leslie K. John; Retail

Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details

December 2013
Case

Clique Pens: The Writing Implements Division of U.S. Home

By: Frank V. Cespedes and James Kindley

The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details

Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Consumer Products Industry; Consumer Products Industry

01 Dec 2015
First Look

December 1, 2015

within the firm. The inventor team composition has important consequences for how the new knowledge is exploited within and outside of the firm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50098 2015 The Cambridge Handbook of View Details

Keywords: Sean Silverthorne

The De Beers Group: Exploring the Diamond Reselling Opportunity

In September 2014, Tom Montgomery (SVP of Strategic Initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the opportunity to sell pre-owned (recycled) diamonds--current sales were estimated to be approximately $1... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

in the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709037 Consumer Payment Systems—United States Harvard Business School Case 909-006 In 2008, the U.S. View Details

Keywords: Martha Lagace

October 2023 (Revised March 2024)
Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

February 2025
Article

Estimating Models of Supply and Demand: Instruments and Covariance Restrictions

By: Alexander MacKay and Nathan H. Miller

We consider the identification of empirical models of supply and demand with imperfect competition. We show that a restriction on the covariance between unobserved demand and cost shocks can resolve endogeneity and identify the price parameter. We demonstrate how to... View Details

Keywords: Demand Estimation; Identification; Endogeneity Bias; Covariance Restrictions; Ordinary Least Squares; Instrumental Variables; Price; Demand and Consumers; Competition

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May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Detroit; United States; North America

September 1990 (Revised November 1994)
Case

Kao Corp.

By: John A. Quelch

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan