Publications

March 1992 (Revised June 1992)
Background Note

Strategic Industry Model: Emergent Technologies

By: Robert J. Dolan

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details

Keywords: Mathematical Methods; Product Marketing

March 1992 (Revised May 1992)
Teaching Note

Skunkworks at Digital Equipment Corp.: The Tale of XCON, Teaching Note

By: Dorothy A. Leonard

Keywords: Innovation and Invention; Electronics Industry; Electronics Industry

January 1992 (Revised June 1994)
Case

IBM: Assistant General Manager of Marketing (A)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

January 1992
Case

IBM: Assistant General Manager of Marketing (B)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

January 1992 (Revised August 1992)
Case

Lexon Corp. (A)

By: Lynn S. Paine

A general manager at Lexon Computer Corp. must decide whether interception and surveillance of employees' e-mail is acceptable company practice, and whether to follow the advice of his computer operations manager who wants to fire the person who complained that the... View Details

Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Computer Industry

January 1992 (Revised August 1992)
Case

Lexon Corp. (B)

By: Lynn S. Paine

Lexon Corp. lawyers must decide how to respond to two lawsuits challenging the company's interception of electronic mail on privacy grounds. They must also formulate a company policy on e-mail. One suit was filed by an employee dismissed from her job after asking that... View Details

Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Lawsuits and Litigation; Computer Industry; California

September 1991 (Revised December 1991)
Case

Apple Computer (D): Epilogue

By: Michael Beer and Michael J. Gibbs

Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details

Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry

July 1991 (Revised September 1995)
Case

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

By: Lynda M. Applegate

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details

Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry

June 1991 (Revised April 1993)
Case

Acer, Inc.

By: Robert H. Hayes

Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details

Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan

March 1991
Case

Gold Hill Computers (A)

By: Steven C. Wheelwright

Keywords: Computer Industry

January 1991 (Revised February 1991)
Teaching Note

Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

By: V. Kasturi Rangan

Keywords: Product Launch; Computer Industry

January 1991
Teaching Note

Honeywell, Inc.: International Organization for Commercial Avionics (A) and (B), Teaching Note

By: Frank V. Cespedes

Keywords: International Relations; Computer Industry

December 1990
Case

Allen-Bradley's ICCG: Repositioning for the 1990s

By: Nitin Nohria

Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

June 1990 (Revised August 1990)
Case

IBM Canada Ltd.: Reorganizing for the 1990s

By: Lynda M. Applegate

Keywords: Restructuring; Organizational Design; Computer Industry; Canada

June 1990 (Revised August 1990)
Supplement

Sun Microsystems, Inc.--1987 (B)

By: Carliss Y. Baldwin

Describes a specific opportunity to seek financing from AT&T as part of a proposed technological joint venture. Students must consider the price paid and control rights attached to a large block of shares and outline a negotiating position for each side. View Details

Keywords: Joint Ventures; Stock Shares; Financing and Loans; Price; Governance Controls; Rights; Negotiation; Opportunities; Computer Industry