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    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports
    • January 1995 (Revised April 1996)
    • Case

    Wildfire

    The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
    Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Communications Industry
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    • Profile

    Ruzwana Bashir

    Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details
    • October 2007
    • Article

    The Art of Designing Markets

    By: Alvin E. Roth
    Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
    Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
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    • December 2013 (Revised March 2016)
    • Case

    Managing Online Reviews on TripAdvisor

    By: Thales Teixeira and Leora Kornfeld
    In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
    Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
    Related
    • 23 Sep 2024
    • Blog Post

    HBS Latino Student Association Spotlight: Sebastian Forero (MBA 2025)

    related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
    • 21 Sep 2009
    • Research & Ideas

    Excessive Executive Pay: What’s the Solution?

    specific culture of the firm. Maybe that went out of balance. Second, we need to reconsider the idea that the CEO is somebody who simply leads an economic entity. We have to think about what it means in the 21st century for businesspeople... View Details
    Keywords: by Roger Thompson
    • Research Summary

    The Role of Information Technology in the Provision of Services

    By: James I. Cash
    James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
    • 15 Oct 2009
    • Working Paper Summaries

    Mixed Source

    Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology
    • 05 May 2022
    • Blog Post

    Celebrating Asian American & Pacific Islander Heritage Month at HBS

    May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor... View Details
    • 08 Jul 2008
    • First Look

    First Look: July 8, 2008

    digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details
    Keywords: Martha Lagace
    • June 2012
    • Article

    Pricing to Create Shared Value

    By: Marco Bertini and John T. Gourville
    Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
    Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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    • October 2019
    • Case

    Street Symphony: Making Human Connections Through Music

    By: Rohit Deshpandé
    To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
    Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
    Related
    • 27 Sep 2024
    • Blog Post

    HBS Latino Student Association Spotlight: Lorraine Bichara Assad (MS/MBA 2026)

    related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
    • 24 Sep 2024
    • Blog Post

    HBS Latino Student Association Spotlight: Thalia Rey (MBA 2025)

    related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
    • 27 Aug 2019
    • Blog Post

    Meet the PRIDE Club

    community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining... View Details
    • 27 Sep 2017
    • Blog Post

    Meet the Latino Student Association

    The Latino Student Organization (LASO) at the Harvard Business School is dedicated to fostering a collaborative community of aspiring Latino business leaders who wish to pursue a career in the United States. We provide resources View Details
    Keywords: All Industries
    • 06 Nov 2023
    • Research & Ideas

    Did You Hear What I Said? How to Listen Better

    heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And... View Details
    Keywords: by Michael Blanding
    • 16 Jun 2009
    • First Look

    First Look: June 16

    use is predictable. We conclude that the convergence project between the FASB and IASB should be dismantled and that competition between the two bodies would be the most practical View Details
    Keywords: Martha Lagace
    • 05 Mar 2009
    • What Do You Think?

    How Frank or Deceptive Should Leaders Be?

    of thought. He said, "for a leader to be transparent he should have had inculcated an environment of TRUST beforehand, which means he cannot suddenly become candid about his apprehensions." Dora Bonnet commented, the role of... View Details
    Keywords: by Jim Heskett