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  • 29 May 2013
  • Research & Ideas

Faculty Symposium Showcases Breadth of Research

can induce ethical behavior in their employees. For example, another series of experiments showed that moving the signature line from the end to the beginning of a self-reported form leads to an increase in truthfulness in the answers. A field experiment at an View Details
Keywords: by Carmen Nobel; Financial Services
  • August 1983 (Revised March 2011)
  • Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
Keywords: Management; Business History; Auto Industry; Japan; United States
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  • May 1982 (Revised February 1983)
  • Supplement

Ford Motor Co. (C)

By: Malcolm S. Salter
Keywords: Auto Industry
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  • May 1982 (Revised February 1983)
  • Case

Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980

By: Malcolm S. Salter
Keywords: Crisis Management; Auto Industry
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  • September 1975
  • Case

British Leyland: The Cowley Complex

By: George C. Lodge
Keywords: Auto Industry; United Kingdom
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  • August 1998
  • Case

General Motors Corp. (D),The : 1993-1996

By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
Keywords: Corporate Finance; Auto Industry; United States
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  • Article

Managing Digital Design at BMW

By: Stefan Thomke
Keywords: Information Technology; Design; Transportation; Auto Industry
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  • November 1968 (Revised January 1988)
  • Case

Bultman Automobiles, Inc.

By: David F. Hawkins
Keywords: Auto Industry
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  • October 1989 (Revised May 1990)
  • Case

Jaguar plc--1984

By: Timothy A. Luehrman and William Schiano
A vehicle for analyzing the exposure of operating cash flows to exchange rate changes. Considers the value of Jaguar plc at the time of its privatization and share offering in 1984. Jaguar is a major exporter from the United Kingdom and the United States is therefore... View Details
Keywords: Change; Cash Flow; Currency Exchange Rate; Risk Management; Privatization; Valuation; Auto Industry; United Kingdom; United States
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  • February 2024
  • Case

Doing Business in Ho Chi Minh City, Vietnam

By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details
Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam
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  • October 1987 (Revised November 1991)
  • Case

Fiat--1986

By: W. Carl Kester and Richard P. Melnick
Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details
Keywords: Equity; Stocks; Negotiation Deal; Outcome or Result; Opportunities; Auto Industry
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  • March 2024
  • Case

Transforming a Region: Gothenburg’s path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell
The case profiles the economic development of the Gothenburg region in Western Sweden, and the efforts of the regional economic development agency. During this period the region’s traditionally strong automotive cluster started to transform towards e-mobility... View Details
Keywords: Regional Economic Activity; Cluster; Economic Development; Economic Growth; Government and Politics; Transformation; Green Technology; Auto Industry; Sweden
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  • May 2022
  • Teaching Note

Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2)

By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case Nos. 420-037, 420-038, and 420-039. View Details
Keywords: Alliances; Organizational Change and Adaptation; Organizations; Emerging Markets; Auto Industry
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  • January 1962
  • Supplement

Sherman Motor Co., Problem Set

By: John E. Bishop
Keywords: Auto Industry
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  • October 1978
  • Supplement

Chrysler U.K. (A): Long-Range Projections

By: Thomas R. Piper
Keywords: Auto Industry; United Kingdom
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  • August 2019
  • Case

Volkswagen and Suzuki (A): A Match Made in Heaven?

By: Ranjay Gulati and Saloni Chaturvedi
The alliance between Volkswagen and Suzuki in 2009 was expected to help Volkswagen become the world’s largest carmaker and Suzuki gain expertise in fuel-efficient technologies. In addition, each promised to help the other in the two largest emerging markets. While... View Details
Keywords: Alliances; Problems and Challenges; Auto Industry
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  • June 2019
  • Case

Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand

By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of... View Details
Keywords: Heritage Brand; Relaunch; Brands and Branding; Luxury; Product Launch; Strategy; Auto Industry
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  • January 2018 (Revised January 2024)
  • Supplement

Wanxiang Group: A Chinese Company's Global Strategy (C)

By: William C. Kirby, Yuanzhuo Wang and Daniel Fu
This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details
Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China
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  • January 2018
  • Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details
Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States
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  • September 2014 (Revised September 2015)
  • Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco
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