Apparel and Accessories Industry - Publications - Faculty & Research - Harvard Business School

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03 Nov 2015
First Look

November 3, 2015

balance the short- and long-term? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516013-PDF-ENG Harvard Business School Case 116-009 Kjell & Company: Electronics Accessories Retail in the... View Details

Keywords: Sean Silverthorne

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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10 Dec 2013
First Look

First Look: December 10

Publications August 2013 Strategic Management Journal Location Choices under Strategic Interactions By: Alcácer, Juan, Minyuan Zhao, and Cristian Dezso Abstract—The literature on location choices has mostly emphasized the impact of... View Details

Keywords: Sean Silverthorne

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

September 1985 (Revised March 1989)
Teaching Note

Benetton (A), Teaching Note

By: James L. Heskett

Teaching Note for (9-685-014). View Details

Keywords: Apparel and Accessories Industry; United States; Europe

April 2002
Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

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September 2002 (Revised July 2003)
Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details

Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Manufacturing Industry; European Union

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe

15 Sep 2009
First Look

First Look: September 15

begun to explore the use of more distributed institutional forms. In this article, we review the emerging scholarship on the formation and function of self-regulatory institutions. Download the paper:... View Details

Keywords: Martha Lagace

January 1995 (Revised March 1995)
Teaching Note

Georgetown Leather Design TN

By: Walter J. Salmon and David Wylie

Keywords: Apparel and Accessories Industry

December 1990
Teaching Note

Beauregard Textile Co., Teaching Note

By: Francis Aguilar

Teaching Note for (9-191-058). View Details

Keywords: Apparel and Accessories Industry

July 2004 (Revised March 2006)
Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon

Teaching Note to (9-502-077). View Details

Keywords: Apparel and Accessories Industry

April 1989 (Revised November 1993)
Case

Georgetown Leather Design

By: Walter J. Salmon

Keywords: Apparel and Accessories Industry

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August 1984 (Revised January 1989)
Teaching Note

Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note

By: Richard S. Tedlow

Teaching Note for (9-582-134). View Details

Keywords: Apparel and Accessories Industry

October 1984
Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details

Keywords: Accounting; Policy; Apparel and Accessories Industry

October 2016
Teaching Note

Longchamp

Teaching Note for HBS No. 316-086. View Details

Keywords: Brand Positioning; Luxury Brand; Luxury; Retailing; Product Strategy; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Europe

June 2011
Teaching Note

Knight the King: The Founding of Nike (TN)

By: Noam Wasserman

Teaching Note for 810077. View Details

Keywords: Market Participation; Public Ownership; Transformation; Business Startups; Going Public; Competition; Technology; Apparel and Accessories Industry

March 2007 (Revised November 2011)
Teaching Note

Nike Inc. - Heading Toward 2012 (TN)

By: William E. Fruhan Jr.

Keywords: Apparel and Accessories Industry

September 1999 (Revised November 1999)
Case

Maxwell Shoe Company, Inc.

By: Krishna G. Palepu

This case examines analysts' claim that Maxwell's stock was undervalued. View Details

Keywords: Debt Securities; Stocks; Valuation; Apparel and Accessories Industry

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