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September 6, 2022
Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein

This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details

Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry

May 2021 (Revised July 2021)
Case

Coats: Supply Chain Challenges

By: Willy C. Shih and Adina Wong

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia

January 2015 (Revised December 2015)
Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay

Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

March 2011 (Revised April 2011)
Teaching Note

Gucci Group: Freedom within the Framework (TN)

By: Francisco de Asis Martinez-Jerez

Teaching Note for 109079. View Details

Keywords: Apparel and Accessories Industry

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

October 2009 (Revised October 2010)
Supplement

Sara Campbell Ltd. (C)

By: Romana L. Autrey, V.G. Narayanan and Julia Rozovsky

Supplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented. View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Outcome or Result; Situation or Environment; Conflict Management; Apparel and Accessories Industry

August 2009 (Revised November 2010)
Case

Managing Creativity at Shanghai Tang

By: Roy Y.J. Chua and Robert G. Eccles

Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently... View Details

Keywords: Talent and Talent Management; Financial Crisis; Employee Relationship Management; Selection and Staffing; Creativity; Apparel and Accessories Industry

November 2007 (Revised March 2018)
Case

Maidenform Bras

By: Tom Nicholas

Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details

Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry

April 2007
Teaching Note

Hallstead Jewelers (TN)

By: William J. Bruns Jr.

Keywords: Apparel and Accessories Industry

March 2007
Case

Hallstead Jewelers

By: William J. Bruns Jr.

A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details

Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry

July 2006 (Revised February 2007)
Teaching Note

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry (TN)

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

Teaching Note to 706043. View Details

Keywords: Markets; Apparel and Accessories Industry; Lesotho

September 2002 (Revised June 2003)
Case

Cartier v. Metro

Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details

Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union

April 2002
Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

January 2000 (Revised May 2001)
Case

kate spade

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details

Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry

December 1991
Supplement

Whistler Corp. (B)

By: Gary P. Pisano and David T. Kotchen

Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details

Keywords: Decision Making; Apparel and Accessories Industry; Massachusetts

September 1991 (Revised September 2010)
Case

Dore-Dore

By: Janice H. Hammond and Audris Wong

Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details

Keywords: Order Taking and Fulfillment; Logistics; Production; Performance Productivity; Apparel and Accessories Industry; France

September 1985 (Revised March 1989)
Teaching Note

Benetton (A), Teaching Note

By: James L. Heskett

Teaching Note for (9-685-014). View Details

Keywords: Apparel and Accessories Industry; United States; Europe

March 1984 (Revised April 1991)
Teaching Note

Petite Playthings, Inc.--1984 (A) and (B), Teaching Note

By: Benson P. Shapiro

Teaching Note for (9-584-080) and (9-584-081). View Details

Keywords: Apparel and Accessories Industry

1996
Other Unpublished Work

Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka

By: C. Fritz Foley and Saman Kelegama

Keywords: Government and Politics; Networks; Apparel and Accessories Industry; Sri Lanka

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