Publications

May 2016
Supplement

2016 Update: Argentina Turns the Page

By: David E. Bell, Forest Reinhardt and Natalie Kindred

This brief case is a supplement to “Cresud and Argentina” (515-043) and “Note on Agriculture in Argentina” (515-069). Set in early 2016, it describes developments in Argentina under newly elected President Mauricio Macri, including the country’s return to international... View Details

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

15 Dec 2024
News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details

Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture

December 1997
Case

Bluewater Aquaculture

By: Ray A. Goldberg and Tom Clay

An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details

Keywords: Animal-Based Agribusiness; Entrepreneurship; Growth and Development; Performance Evaluation; Expansion; Vertical Integration; Food and Beverage Industry

September 2023
Case

FoodCloud: Tackling Food Insecurity and Climate Change in One Bite

By: Brian Trelstad and Emer Moloney

In 2013, Aoibheann O’Brien and Iseult Ward founded FoodCloud, a non-profit social enterprise that aimed to address food waste and food insecurity issues. Through its technology platform, Foodiverse, FoodCloud connected surplus food from retailers with community groups... View Details

Keywords: Nonprofit Organizations; Expansion; Technological Innovation; Environmental Sustainability; Social Issues; Growth and Development Strategy; Green Technology Industry; Green Technology Industry; Green Technology Industry; Republic of Ireland; Europe

December 2008 (Revised January 2011)
Case

Arcadia Biosciences: Seeds of Change

By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman

Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details

Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India; California

01 Dec 2019
News

Regional Alumni Events Address Climate Change

cofounder and COO of FarmTogether, a startup connecting investors to farmland investment opportunities. “There is a strong coalition of alumni working in various roles and industries here in New York City who are committed to generating... View Details

Keywords: Jen Myers

07 Sep 2021
News

September 2021 Alumni Books

leapfrog and adapt to climate change, ensuring that Africa can feed itself and even the world. The book is for aspiring and emerging agribusiness entrepreneurs across Africa as well as agribusiness students... View Details

Keywords: Margie Kelley

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details

Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; Europe

December 2009 (Revised April 2010)
Case

Rabobank: The Global Food and Agriculture Bank

By: David E. Bell, Ray A. Goldberg, Mary Louise Shelman and Aldo Sesia

Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis. View Details

Keywords: Agribusiness; Banks and Banking; Food; Globalization; System; Banking Industry

October 2002 (Revised February 2006)
Case

Codex Alimentarius and Food Labeling

By: Ray A. Goldberg and Hal Hogan

Codex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities,... View Details

Keywords: Standards; Trade; Agreements and Arrangements; Food; Agribusiness; Governing Rules, Regulations, and Reforms; Globalization; Health; Food and Beverage Industry; Food and Beverage Industry

November 2014
Teaching Note

Marketing Marijuana in Colorado

By: John A. Quelch

The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details

Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America

January 2008 (Revised February 2010)
Case

Chocolates El Rey

By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar

In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details

Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Venezuela

01 Dec 2007
News

The Wise Men

seem unlikely soil for agribusiness, the School actually had an ag industry course before I arrived. And Dean David, who himself came from an agribusiness background, wanted to improve the relationships in... View Details

Keywords: Garry Emmons;Julia Hanna

2008
Working Paper

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan

In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details

Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Kenya; Europe