Publications

November 1986 (Revised February 1996)
Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin

Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details

Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry

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September 2002 (Revised January 2003)
Case

Intrawest Corporation

By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim

Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details

Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Tourism Industry

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March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

February 2010
Case

Go Mobile: The Phirbol Franchise

By: Rajiv Lal and Natalie Kindred

To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details

Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi

05 Jul 2006
Working Paper Summaries

Do Managers’ Heuristics Affect R&D Performance Volatility? A Simulation Informed by the Pharmaceutical Industry

Keywords: by Francesca Gino & Gary P. Pisano; Pharmaceutical

2002
Case

Hindustan Lever

By: Vijay Govindarajan and Chris Trimble

Hindustan Lever, Ltg (HLL), the Indian subsidiary of Unilever PLC, is one of the most respected multinationals operating in India and one of the first multinationals to recognize that the poor in developing countries represent an untapped growth opportunity. They... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Brands and Branding; Consumer Products Industry; India

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July 1985 (Revised July 1990)
Case

Atlantic Corp.

By: Peter Tufano

Two forest products manufacturers negotiate the sale of a group of assets. ACRS would allow the buyer to rapidly depreciate the stepped up basis to justify a high valuation. The seller recently paid greenmail, and this transaction may be linked to its desire to avoid... View Details

Keywords: Assets; Negotiation; Acquisition; Forest Products Industry

October 2010
Case

innocent

By: William A. Sahlman and Harry Wake

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details

Keywords: Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

26 Feb 2012
News

Can brand Mallya make Kingfisher Airlines fly?

20 Nov 2019
Video

Shinta Widjaja Kamdani

Shinta Widjaja Kamdani, owner of Indonesian-based consumer products and energy company Sintesa Group, discusses facing the perception by male employees of her as a “spoiled kid” who succeeded because she was... View Details

March 1989 (Revised June 1993)
Case

Daniel Dobbins Distillery, Inc.

A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details

Keywords: Financial Statements; Financing and Loans; Cost; Accounting; Food and Beverage Industry

January 2010 (Revised December 2010)
Case

Toward Golden Pond (A)

By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh

The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial, and political risks that they must assess before... View Details

Keywords: Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu

17 Nov 2015
HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting... View Details

Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting

Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers.... View Details

18 Oct 2016
First Look

October 18, 2016

innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies... View Details

Keywords: Sean Silverthorne

November 1989 (Revised November 1999)
Case

Automatic Data Processing: The EFS Decision

By: Robert L. Simons and Hilary Weston

Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details

Keywords: Business Units; Strategic Planning; Management Systems; Accounting; Acquisition