Publications

March 2023
Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Technology Industry; Technology Industry; United States

22 Nov 2016
First Look

November 22, 2016

regulated entities’ compliance with law. The integrity of these regulatory regimes rests on the validity of the information third-party monitors provide to regulators. The challenge in designing third-party monitoring regimes is that... View Details

Keywords: Sean Silverthorne

07 Mar 2014
Blog Post

Let’s Go! Highlights from the Dynamic Women in Business Conference

pearls of wisdom, and even a little of her legendary singing. In all, the conference featured 19 panels, over 100 speakers, and 3 workshops. The industries and themes covered in the panels spanned numerous topics, from education to... View Details

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

2002
Book

Kellogg on Technology and Innovation

By: Ranjay Gulati, Mohanbir S. Sawhney and Anthony Paoni

Keywords: Information Technology; Innovation and Invention; Food and Beverage Industry

Find at Harvard

November–December 2022
Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry

October 2013
Article

Barriers to Completion of Patient Reported Outcome Measures

By: Elizabeth H. Schamber, Steven K. Takemoto, Kate Eresian Chenek and Kevin J. Bozic

Patient Reported Outcomes Measures (PROMs) are commonly used in total joint arthroplasty (TJA) to assess surgical outcomes. However certain patient populations may be underrepresented due to lower survey completion rates. The purpose of this study is to evaluate... View Details

Keywords: Patient Reported Outcome Measures; PROM; Total Joint Arthroplasty; Hip; Knee; Electronic Survey; Equality and Inequality; Demographics; Surveys; Health Care and Treatment; Health Industry

Find at Harvard

January 2011 (Revised June 2011)
Case

Intellectual Property Intermediaries

By: Andrei Hagiu

During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details

Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

business is simplistic, said Reinhardt. Companies always operate based on imperfect information about their competitive arena. To succeed as a viable concern with an environmental conscience, "you have to look deeper. And look... View Details

Keywords: by Martha Lagace

August 2007
Case

New York Magazine

By: Guhan Subramanian and David Chen

Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details

Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Publishing Industry

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

contributed 50 percent to 70 percent of distributions in the industry in the past ten to fifteen years. With so much global liquidity, he added, it will become even more difficult to earn a respectable rate of return as too many dollars... View Details

Keywords: by Julie Hanna; Financial Services

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

Workplaces are divided by political party Using voter registration data and information from business research firm L2, one study revealed “substantial partisan segregation” at the highest levels of executives at S&P 1500 firms, with... View Details

Keywords: by Jay Fitzgerald

Web

Managing and Innovating in Financial Services - Course Catalog

and help firms and households save and manage risk. These financial services are provided in an array of organizations and structures – from fintech startups to private credit funds to multi-trillion-dollar global banks and large insurance companies – in an View Details

August 2004 (Revised April 2005)
Case

MK Taxi: Private Chauffeur Service

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT's i-mode service, which essentially... View Details

Keywords: Information Technology; Entrepreneurship; Customer Focus and Relationships; Transportation; Mobile and Wireless Technology; Transportation Industry; Transportation Industry; Tokyo

08 Jul 2008
First Look

First Look: July 8, 2008

Working PapersNo Harm, No Foul: The Outcome Bias in Ethical Judgments (revised) Authors:Francesca Gino, Don A. Moore, and Max H. Bazerman Abstract We present three studies demonstrating that outcome information biases ethical judgments... View Details

Keywords: Martha Lagace

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Computer Industry; California

Find at Harvard

June 2010 (Revised September 2010)
Case

athenahealth: Innovating in Response to a Crisis in Healthcare

When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States