Publications

18 Oct 2013
Working Paper Summaries

Monetary Policy Drivers of Bond and Equity Risks

Keywords: by John Y. Campbell, Carolin E. Pflueger & Luis M. Viceira

January 2009
Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details

Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

If capitalism was a stock, the market would appear rather bearish on its future. Bank failures, economic crises, and middle-class riots across the globe appear symptomatic of... View Details

Keywords: by Maggie Starvish

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing... View Details

Keywords: by Danielle Kost; Tourism

27 Feb 2023
Research & Ideas

How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards

deviations on the performance of individual stores in a new study. “One employee being late or absent can negatively affect not only store operations, but also their coworkers by making them stay to make up... View Details

Keywords: by Ben Rand; Retail

July 2006
Article

Bringing History (Back) into International Business

By: G. Jones and Tarun Khanna

We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details

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02 Oct 2012
First Look

First Look: October 2

better CSR performance face significantly lower capital constraints. Moreover, we provide evidence that both of the hypothesized mechanisms, better stakeholder engagement and transparency around CSR performance, are important View Details

Keywords: Sean Silverthorne

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

team.” Izzy Azeri & Dan Belcher, co-founders, Mabl They may also be too used to having teams of people and systems in place to cover the more mundane duties of running a... View Details

Keywords: by Julia B. Austin

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

that doesn't want or need a particular service. "If you occupy different service spaces in different markets, as was true with the bank we studied, you'll be using View Details

Keywords: by Julia Hanna

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry