Show Results For
- All HBS Web
(13,394)
- Faculty Publications (4,397)
Show Results For
- All HBS Web
(13,394)
- Faculty Publications (4,397)
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- Research Summary
- Teaching Interest
Agribusiness Seminar - Executive Education
- Forthcoming
- Article
Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub
- Research Summary
Building and Managing Product Centric Organizations
- Research Summary
Capital Controls, Risk and Liberalization Cycles (joint with Fabio Kanczuk)
- Research Summary
Come Together: Firm Boundaries and Delegation
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Driven Health Care
- Research Summary
Creating Corporate Value Added
- Other Unpublished Work
Cross Sectional Analysis of Phantom Products at Retail Stores
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Directors Survey
- Research Summary
Distributed Innovation in Open Systems—The Role of Modularity
- Research Summary