Publications

January 2018
Supplement

Peak Games: Hiring Priorities in Times of Rapid Growth (B)

By: William R. Kerr and Gamze Yucaoglu

On November 7, 2017, Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, had just closed the sale of Peak Games’ card games studio. This sale included three of the company’s top grossing games and half of its team. Sahin was happy... View Details

December 2009 (Revised February 2010)
Case

The Investment Fund for Foundations (TIFF) in 2009

By: Luis M. Viceira and Brendon Christopher Parry

In late June 2009, management at The Investment Fund for Foundations (TIFF) was considering expanding the footprint of the TIFF Diversified Fund (TDF), the first truly comprehensive endowment management vehicle offered under the TIFF banner. The recent large capital... View Details

Keywords: Financial Crisis; Asset Management; Financial Strategy; Investment Funds; Risk Management; Product Marketing; Financial Services Industry; United States

January 2009
Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details

Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry

May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

30 Aug 2017
News

To Solve The World's Biggest Problems, Should Industries Cooperate More and Compete Less?

Web

Hiring Organizations

RIT Capital Partners plc Riverspan Partners Rivian Robinhood RockCreek Rockefeller Foundation, The Rockstar Games Rooted Ventures, The Royal Caribbean Group Royalty Pharma RSE Ventures Rubicon Founders S Salesforce Samsung Global View Details

27 Mar 2007
First Look

First Look: March 27, 2007

questions at work, this chapter emphasizes the especially critical role of psychological safety in diverse teams. We hypothesize that the—potentially negative—effects of diversity on team collaboration and performance are mitigated by psychological safety. Dealing with... View Details

Keywords: Martha Lagace

Program

Leading Professional Service Firms

frameworks you need to develop and retain talent, deliver outstanding client service, and build a flexible corporate culture that can exploit disruptive innovation and market trends. Key Benefits In this intensive program led by... View Details

Keywords: Professional Services; Professional Services

June 2008 (Revised August 2008)
Case

The Suzlon Edge

By: Richard H.K. Vietor and Juliana Seminerio

With prices of oil, coal and gas at historically high levels, the wind industry had installed more than 20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy... View Details

Keywords: Family Business; Cost vs Benefits; Renewable Energy; Globalized Firms and Management; Growth and Development Strategy; Integration; Climate Change; Environmental Sustainability; Energy Industry; India

June 2023 (Revised November 2024)
Case

Collaboration Wars: Slack vs. Microsoft Teams 2023

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details

Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Technology Industry; Communications Industry

March 2009 (Revised July 2010)
Case

IBM: The Corporate Service Corps

By: Christopher Marquis and Rosabeth M. Kanter

Describes the conception, development, and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees... View Details

Keywords: Developing Countries and Economies; Global Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Structure; Partners and Partnerships; Non-Governmental Organizations

May 2017
Teaching Note

Promontory, Inc. (Brief Case)

By: Frank V. Cespedes and Amy Handlin

Teaching Note for HBS No. 917-535. The Promontory teaching note covers a) how and why buying processes in Promontory’s market generate the array of selling approaches illustrated in the case; b) the impact of incremental sales increases on the firm’s cost structure and... View Details

Keywords: Sales; Salesforce Management; Marketing Strategy

11 Feb 2021
Blog Post

Good Leadership Is an Act of Kindness

powerful, fundamental leadership strategy is being largely overlooked. It is, in fact, the most innately human one: Be kind. According to a recent Gallup survey, less than half of employees (45 percent) feel strongly that their employer... View Details

Keywords: All Industries

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

September 2009 (Revised March 2015)
Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry

November 2010 (Revised April 2011)
Case

Google and Earnings Guidance

By: Francois Brochet and David Kiron

The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies. View Details

Keywords: Business Earnings; Communication Strategy; Capital Markets; Corporate Disclosure; Corporate Governance; Business and Shareholder Relations; United States