Publications

2015
Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy

We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details

Keywords: Negotiation; Attitudes; Emotions

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March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

08 Dec 2015
First Look

December 8, 2015

scales than ever before. However, big data will not solve large urban social science questions on its own. Big data has the most value for the study View Details

Keywords: Sean Silverthorne

20 Apr 2021
Working Paper Summaries

Cognitive Biases: Mistakes or Missing Stakes?

Keywords: by Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ven

Shawn A. Cole

Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

Keywords: banking; financial services; microfinance

Article

Learning Through Noticing: Theory and Evidence from a Field Experiment

By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein

We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details

Keywords: Perception; Behavior; Learning

Video

Adrian Gore

Adrian Gore, founder and Group Chief Executive of Discovery Limited, describes data sharing practices which allowed the company to help governments worldwide prepare against the emergence of the COVID-19 Omicron variant. View Details

July 2008
Case

eHarmony

By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith

eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

July 2011
Article

Mixed Source

By: Ramon Casadesus-Masanell and Gaston Llanes

We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details

Keywords: Competition; Open Source Distribution; Profit; Sales; Applications and Software; Service Operations; Business Model; Decision Choices and Conditions; Quality; Value Creation

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May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

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2023
Working Paper

LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández

LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since... View Details

Keywords: Soccer; ＂Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry

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May 2013
Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham

This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details

Keywords: Analytics and Data Science; Analysis; Product Marketing

27 Jul 2020
Working Paper Summaries

Gender Inequality in Research Productivity During the COVID-19 Pandemic

Keywords: by Ruomeng Cui, Hao Ding, and Feng Zhu

Robert S. Kaplan

Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

Keywords: health care; nonprofit industry

April 2010 (Revised May 2017)
Case

Tremblant Capital Group

By: Robin Greenwood

Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details

Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)

August 2001 (Revised March 2008)
Case

NerveWire, Inc.

By: Nitin Nohria and Anthony Mayo

NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details

Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton