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months, 5-6 hrs/week Apply by November 3 $6,500 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your... View Details

15 Feb 2022
News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

wrote in Inc.com. “Despite what I was juggling in my personal life, fitting in those 207 miles was just a part of the routine.” Those long trips, though, sparked an idea, she notes in the piece. “I wanted to create something that would... View Details

21 May 2025
Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

never hosted an MBA before. Not every summer internship starts with a job posting. For Jessica Zukhovich (MBA 2024), her summer role with fashion brand Anine Bing began with inspiration—and a bold outreach. Founded in 2012, Anine Bing is... View Details

Career Coach

Christopher Canario

Chris has spent his career hyper-focused on the space industry. This includes an undergraduate degree in aerospace engineering, working for the International Space Station program at NASA, and supporting commercial spaceflight at Axiom Space. If you are View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details

Keywords: by Carmen Nobel; Advertising

September 2024
Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details

Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California

Citation

Purchase

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details

Keywords: by Carmen Nobel; Auto

01 Jun 2025
News

Keeping the Faith

It has been said that the note of a Tibetan singing bowl is the sound of inner peace. That’s not something you might expect to hear in the MBA classroom. But it rings through Hawes Hall at the beginning of each session of The Spiritual Lives of Leaders, a second-year... View Details

Keywords: Catherine O’Neill Grace; Illustrations by Victo Ngai

01 Dec 2002
News

Alumni Bookshelf

organization. Stressing that such trust requires much more than personal credibility, they provide self-assessment exercises that show executives where they currently stand as trusted leaders and where they could stand. Downturns,... View Details

24 Apr 2014
News

Digital ID network empowers individuals, disrupts the data brokers

While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details

02 Jul 2024
News

The Beauty Guide

Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details

01 Nov 2018
News

Showing Girls the Possibilities

Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about another, more personal focus of... View Details

01 Sep 2013
News

A Start-Up with Giddyup

A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

mind," Amira says. "I'm equally comfortable with the details of ground-level execution as I am with the big picture, 30,000-foot, pie-in-the-sky vision." In 2010, her personal and professional lives took a dramatic turn when her husband... View Details

01 Mar 2006
News

Can the United States Avoid a Fractured Future?

millennia. Ubiquitous communication is allowing people to rapidly compare how they’re doing with others. When countries promise a lot and deliver little, they end up as brands no one wants to support. How would you describe the U.S.... View Details

Keywords: Lewis I. Rice; Finance; Health, Social Assistance

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

Profile

Juliane Schwetz

Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details

Career Coach

Becca Carnahan

resumes, cover letters, and LinkedIn profiles and specializes in personal branding and storytelling. Becca is a proud working mom of two from Massachusetts and writes about her humorous parenting experiences... View Details

Keywords: Education; Publishing / Communications / Advertising

Career Coach

Suzie Rubin

Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a given industry or function. She coaches students to think through and articulate both short and... View Details

Keywords: Health Care

Publications