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      • Faculty Publications  (665)

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      • May 2007 (Revised April 2009)
      • Case

      Netflix

      By: Willy C. Shih, Stephen P. Kaufman and David Spinola
      Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
      Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
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      Shih, Willy C., Stephen P. Kaufman, and David Spinola. "Netflix." Harvard Business School Case 607-138, May 2007. (Revised April 2009.)
      • May 2007 (Revised May 2011)
      • Teaching Note

      Netflix (TN)

      By: Willy C. Shih
      Teaching note to (607-138). View Details
      Keywords: Media; Entertainment; Entertainment and Recreation Industry
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      Shih, Willy C. "Netflix (TN)." Harvard Business School Teaching Note 607-139, May 2007. (Revised May 2011.)
      • May 2007 (Revised March 2010)
      • Case

      Maria Sharapova: Marketing a Champion (A)

      By: Anita Elberse and Margarita Golod
      In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
      Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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      Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
      • April 2007 (Revised April 2011)
      • Teaching Note

      Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)

      By: Dennis Campbell and Francisco de Asis Martinez-Jerez
      Teaching note to 106029. View Details
      Keywords: Games, Gaming, and Gambling; Customers; Profit; Accommodations Industry
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      Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)." Harvard Business School Teaching Note 107-072, April 2007. (Revised April 2011.)
      • April 2007
      • Supplement

      Dataset for "Clear Channel Communications, Inc." (CW)

      By: Felix Oberholzer-Gee
      Keywords: Media; Entertainment; Media and Broadcasting Industry
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      Oberholzer-Gee, Felix. Dataset for "Clear Channel Communications, Inc." (CW). Harvard Business School Spreadsheet Supplement 707-811, April 2007.
      • April 2007
      • Teaching Note

      iPod vs. Cell Phone: A Mobile Music Revolution? (TN)

      By: David B. Yoffie
      Teaching note to 707419. View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Music Industry
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      Yoffie, David B. "iPod vs. Cell Phone: A Mobile Music Revolution? (TN)." Harvard Business School Teaching Note 707-548, April 2007.
      • March 2007
      • Teaching Note

      Clear Channel Communications, Inc. (TN)

      By: Felix Oberholzer-Gee
      Teaching note to 707523. View Details
      Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States
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      Oberholzer-Gee, Felix. "Clear Channel Communications, Inc. (TN)." Harvard Business School Teaching Note 707-535, March 2007.
      • November 2006 (Revised January 2007)
      • Background Note

      Broadcast Television in the Broadband World

      By: Stephen P. Bradley and Nancy Bartlett
      What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details
      Keywords: Entertainment; Technology; Media and Broadcasting Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
      • November 2006
      • Background Note

      Technical Game Theory Note #6: Multiple-Round Games and Reputations

      By: Dennis A. Yao
      Provides a game theory-based interpretation of reputations and reputation building. View Details
      Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry
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      Yao, Dennis A. "Technical Game Theory Note #6: Multiple-Round Games and Reputations." Harvard Business School Background Note 707-488, November 2006.
      • November 2006 (Revised August 2007)
      • Case

      Chongqing Tiandi

      By: Arthur I Segel, Nicolas P. Retsinas, Joshua A. Katzin, Nadeem Meghji and Cindy Yan
      In late 2000, Vincent Lo, a prominent Hong Kong developer was invited by the Deputy Mayor of Chongqing, China to undertake a major redevelopment of the urban core. Lo had previously successfully developed the landmark Xintiandi retail and entertainment district in... View Details
      Keywords: Demand and Consumers; Emerging Markets; Business and Government Relations; Urban Development; Real Estate Industry; Chongqing (municipality, China); Hong Kong
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      Segel, Arthur I., Nicolas P. Retsinas, Joshua A. Katzin, Nadeem Meghji, and Cindy Yan. "Chongqing Tiandi." Harvard Business School Case 207-019, November 2006. (Revised August 2007.)
      • November 2006 (Revised March 2007)
      • Case

      eDonkey--Deciding the Future of File Sharing

      By: Felix Oberholzer-Gee
      Sam Yagan, CEO of the upstart MetaMachine, Inc., received a letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on... View Details
      Keywords: Applications and Software; Crisis Management; Music Entertainment; Legal Liability; Copyright; Information Technology Industry; Music Industry; United States
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      Oberholzer-Gee, Felix. "eDonkey--Deciding the Future of File Sharing." Harvard Business School Case 707-482, November 2006. (Revised March 2007.)
      • November 2006
      • Background Note

      Technical Game Theory Note #1: Solving Bi-matrix Games

      By: Dennis A. Yao
      Explains how to solve bi-matrix games and introduces the Nash Equilibrium concept. View Details
      Keywords: Game Theory; Mathematical Methods; Learning; Balance and Stability; Planning; Strategic Planning; Performance Improvement; Strategy; Games, Gaming, and Gambling
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      Yao, Dennis A. "Technical Game Theory Note #1: Solving Bi-matrix Games." Harvard Business School Background Note 707-476, November 2006.
      • October 2006 (Revised September 2007)
      • Teaching Note

      Electronic Arts in Online Gaming (TN)

      By: Thomas R. Eisenmann
      Keywords: Games, Gaming, and Gambling; Arts; Technology; Entertainment and Recreation Industry
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      Eisenmann, Thomas R. "Electronic Arts in Online Gaming (TN)." Harvard Business School Teaching Note 807-066, October 2006. (Revised September 2007.)
      • October 2006 (Revised March 2007)
      • Case

      Production I.G: Challenging the Status Quo

      By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
      In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
      Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
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      Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
      • 2006
      • Book

      3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

      By: David Lax and James K. Sebenius
      Keywords: Negotiation; Change; Games, Gaming, and Gambling
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      Lax, David, and James K. Sebenius. 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals. Boston: Harvard Business School Press, 2006.
      • September 2006
      • Article

      Learning in Noisy Games: Partial Reinforcement and the Sustainability of Cooperation

      By: Yoella Bereby-Meyer and Alvin E. Roth
      Keywords: Cooperation; Learning; Games, Gaming, and Gambling
      Citation
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      Bereby-Meyer, Yoella, and Alvin E. Roth. "Learning in Noisy Games: Partial Reinforcement and the Sustainability of Cooperation." American Economic Review 96, no. 4 (September 2006): 1029–1042.
      • August 2006 (Revised March 2008)
      • Case

      iPod vs. Cell Phone: A Mobile Music Revolution?

      By: David B. Yoffie, Travis D. Merrill and Michael Slind
      In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
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      Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
      • Aug 2006 - 2006
      • Conference Presentation

      Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

      By: Anita Elberse
      Keywords: Entertainment; Marketing Channels
      Citation
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      Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the Marketing Dynamics Conference, University of California, Los Angeles, August 2006.
      • August 2006
      • Article

      What Negotiators Can Learn from Improv Comedy

      By: Michael A. Wheeler and Lakshmi Balachandra
      Keywords: Negotiation; Entertainment
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      Wheeler, Michael A., and Lakshmi Balachandra. "What Negotiators Can Learn from Improv Comedy." Negotiation 9, no. 8 (August 2006): 1–3.
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
      Citation
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
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