by Mark Mortensen - Publications - Faculty & Research - Harvard Business School

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June 2023
Case

Grittiness at Convene

By: Boris Groysberg and Sarah L. Abbott

Based in New York, Convene was founded in 2009 by Ryan Simonetti and Chris Kelly. Convene was founded on the question: “What if you ran an office building like a hotel?” The company offered a premium corporate events and workspace product. Convene initially took a... View Details

Keywords: Entrepreneur; Hospitality Industry; Growth; Culture; Entrepreneurship; Change Management; Growth Management; Strategy; Leadership; Service Industry; United States

December 2023 (Revised July 2024)
Case

Boortmalt: The Master Maltster

By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney

By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of... View Details

June 2013 (Revised August 2014)
Case

Ayala Corporation & the Philippines: Asset Allocation in a Growing Economy (A)

By: Eric Werker, Yasmin Mandviwala, Henry Motte-Munoz and Arthur Wit

While the Philippines are located in the vicinity of many of the "Asian Tigers," its development has followed a unique path. The country suffered for years under a dictatorial political regime and protectionist economic policies. Remittances were the largest source of... View Details

Keywords: Asset Allocation; Assets; Business Conglomerates; Philippines

April 2017
Supplement

Imprimis (C)

By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel

This case is a supplement to Imprimis (A & B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the... View Details

Keywords: Health Care and Treatment; Cost; Moral Sensibility; Competitive Strategy; Decision Choices and Conditions; Pharmaceutical Industry; United States

December 2021 (Revised January 2023)
Case

Katerra (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details

Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States

2025
Working Paper

The Political Polarization of Corporate America

By: Vyacheslav Fos, Elisabeth Kempf and Margarita Tsoutsoura

U.S. executives are increasingly segregating by political party. We establish this new fact using political affiliations from voter registration records for top executives of S&P 1500 firms between 2008 and 2022. We identify key drivers of this trend, including... View Details

Keywords: Political Polarization; Partisanship; Executives; Government and Politics; Business and Shareholder Relations; United States

01 Sep 2017
News

City of Dreams

everything from mangoes to light bulbs to plastic flowers. Just across the road is Fort Railway Station, a major transportation hub used by over 200,000 people every day. For now, this spot at the water’s edge is no more than an ad hoc... View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

Research Summary

Health Care Management

Samuel S. Chun is studying pricing schemes for various health care services. He focuses on two aspects of the health care delivery problem. First, how do physicians respond to financial incentives and what are the characteristics of a pricing scheme which incents... View Details

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

Find at Harvard

Michael E. Porter

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government

DISCOVER YOUR TRUE NORTH

The Leadership Classic, Discover Your True North, expanded for today's leaders

Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North.... View Details

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry

April 2025
Case

Kleiner Perkins (2019)

By: Jo Tango and Srimayi Mylavarapu

Kleiner Perkins, founded in 1972, quickly rose to prominence as one of Silicon Valley’s leading venture capital firms, earning a reputation for early investments in industry giants like Google, Amazon, and Citrix. However, a bold, strategic pivot to cleantech investing... View Details

Keywords: Venture Capital; Investment Funds; Technological Innovation; Entrepreneurial Finance

September 2008
Case

TCS: The MCA 21 Project

Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS's progression from a... View Details

Keywords: Experience and Expertise; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; Service Operations; Projects; India

2021
Article

Institutional Policies for a Healthy Anthropocene Society

By: Andrew J. Hoffman, P. Devereaux Jennings and Nicholas A. Poggioli

The Anthropocene epoch refers to the geological epoch, now underway, that is defined by monumental, human-caused geophysical changes in planetary ecosystems. Human society is also changing, marked by an equally profound shift in attitudes, beliefs, and practices. In... View Details

Keywords: Policy; Values and Beliefs; Climate Change; Natural Environment; Society

2011
Working Paper

Organizations in the Shadow of Communities

By: Siobhan O'Mahony and Karim R. Lakhani

The concept of a community form is drawn upon in many subfields of organizational theory. Although there is not much convergence on a level of analysis, there is convergence on a mode of action that is increasingly relevant to a knowledge-based economy marked by porous... View Details

Keywords: Knowledge Sharing; Organizational Culture; Civil Society or Community; Boundaries; Information Technology; Theory; Value Creation

April 2021 (Revised June 2021)
Case

Balancing Act: Deborah Lovich (A)

By: David G. Fubini and Patrick Sanguineti

Deborah Lovich, Partner at the Boston Consulting Group (BCG), has been given the opportunity of a lifetime: to join the firm's Executive Committee as its youngest member and only current woman, as well as just the second woman in its history. Encouraged by her mentors,... View Details

Keywords: Work/life Balance; Work/family Balance; Work-Life Balance; Family and Family Relationships; Personal Development and Career

MARTINEZ-RODRIGUEZ, S. “Mistresses of Company Capital: Female Partners in Multiowner Firms, Spain (1886-1936)"

Contrary to the impression put forth in the literature, Spanish women at the turn of the twentieth century played an active and visible role in the business sphere. Using a unique database containing microdata on the founders of Spanish multi-owner firms from... View Details

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

March 2024
Case

Katharine Graham: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details

Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry

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