Publications

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

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Web

General Management Awards & Honors - Faculty & Research

sponsored by Haier Group and MLab Peter Tufano : Fellow of the Academy of Social Sciences (FAcSS). Deborah M. Winshel : Recipient of the HBS Club of New York’s John C. Whitehead Social Enterprise Award in... View Details

November 2014 (Revised May 2017)
Teaching Note

Fresno's Social Impact Bond for Asthma

The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details

Keywords: Programs; Social Issues; Investment Return; Health Care and Treatment; Health Industry; California

Article

How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence

Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details

Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance

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01 Sep 2023
News

Made in Italy

Sustainable Production (led by professors Willy Shih and Michael Toffel) Ghana: Doing Business Across Africa (led by Senior Lecturer Hakeem Belo-Osagie) Israel: Startups and Venture Capital (led View Details

Keywords: April White

19 Jun 2012
First Look

First Look: June 19

making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details

Keywords: Sean Silverthorne

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

August 2002 (Revised January 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 1

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details

Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

March 2014
Teaching Note

E-Cigarettes: Marketing Versus Public Health

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

01 Oct 1999
News

Banking on Success

Kennedy Stephen M. Waters James A. Stern William J. Kneisel Donald H. Layton Kevin W. Kennedy A managing director at Goldman Sachs, where he has spent his entire career, Kevin Kennedy has served the firm in a number of positions,... View Details

Keywords: Deborah E. Blagg

Web

Case Studies - Social Impact Collaboratory

Courses & Case Studies Case Studies Middlebury College: Energy2028 (320029) by Brian Trelstad , Michael Norris and John McKinley APRIL 2020 (REVISED MAY 2021) Not all social change happens with new... View Details

25 May 2010
First Look

First Look: May 25

MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online... View Details

Keywords: Martha Lagace

September 2014 (Revised November 2014)
Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane

Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details

Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Health Industry; Colorado

12 Apr 2011
First Look

First Look: April 12

Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies Authors: Paul View Details

Keywords: Sean Silverthorne

01 Dec 2018
News

Innovation Outside the Boundaries

the way of solving problems across today’s interconnected organizations,” observes Thiry. “The knowledge sharing happening more and more between HBS and other Harvard schools is extremely important.” O’Leary calls the new joint MS/MBA degree program at HBS and the... View Details

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia