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  • January 2004 (Revised May 2008)
  • Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

is ready for audiences, making them risky and expensive propositions. “Each one is a huge project, and the success rate is quite low,” says Hong Luo, the James Dinan and Elizabeth Miller Associate Professor of Business Administration in... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

What do leaders do to make employees in creative functions feel supported or not? That was one of the research questions posed by Harvard Business School professor Teresa Amabile and colleagues in what has turned into a penetrating study... View Details
Keywords: by Martha Lagace
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 01 Aug 2022
  • What Do You Think?

Does Religious Belief Affect Organizational Performance?

the leader's role in his book, Win From Within: Build Organizational Culture for Competitive Advantage. References: John P. Kotter and James L. Heskett, Corporate Culture and Performance (The Free Press, 1992). Zhihui, Gu and Liang, Hao... View Details
Keywords: Re: James L. Heskett
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

you expect Rocky II to play off Rocky. But with James Bond movies, there's no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. So it gives you added freedom.... View Details
Keywords: by Carmen Nobel
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure Your Life? Co-authored... View Details
  • 13 Jul 2010
  • First Look

First Look: July 13

he was unsure how clients would respond. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310064-PDF-ENG Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A) James K. Sebenius and Ellen... View Details
Keywords: Martha Lagace
  • 30 Sep 2010
  • News

Democrats' failed bid to curb outsourcing had some crucial flaws

  • 05 Nov 2015
  • News

An inside view from Powell, complete with regrets

  • 02 Jul 2001
  • Research & Ideas

George C. Lodge

labor. One day in 1954, he was assigned to interview James P. Mitchell, President Eisenhower's secretary of labor. Mitchell was so impressed that he asked the young journalist to join him in Washington. Lodge accepted and soon became the... View Details
Keywords: by Staff
  • 19 Aug 2009
  • Working Paper Summaries

The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution

Keywords: by N. Gregory Mankiw & Matthew Weinzierl
  • 18 Dec 2006
  • Lessons from the Classroom

Grooming Next-Generation Leaders

and gain a broad understanding of the business, especially as it operates globally. In separate interviews, Sasser and Narayandas discussed talent identification, leadership in action, and what PLD does to help hundreds of executives grow. "Leadership View Details
Keywords: by Martha Lagace
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation should invest significant energy in studying artificial intelligence and computer-assisted human intelligence, the ways in which... View Details
Keywords: Dina Gerdeman
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

encourage production. Negotiating in Three Dimensions "Negotiation is increasingly a way of life for effective managers," say HBS professor James Sebenius and colleague David Lax. Their new book,... View Details
Keywords: by Sean Silverthorne
  • 14 May 2018
  • Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

about Whole Foods customers, really angry customers, regularly encountering empty shelves at their favorite retailer. Then stories surfaced about Whole Foods employees crying over their new performance-driven working conditions imposed by... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

The tech industry has thrived by capturing our best students—regardless of origin—and giving them exciting jobs, which helps make America one of the most innovative countries in the world. Restricting the free movement of talent does not... View Details
Keywords: by Staff
  • 08 Nov 2017
  • Research & Ideas

Handgun Waiting Periods Prevent Hundreds of Homicides Each Year

iStockPhoto State laws that require people to wait a few days before purchasing firearms reduce gun-related homicides by 17 percent, new research shows. Waiting periods saved 750 lives per year in the 17 states that had such policies in... View Details
Keywords: by Dina Gerdeman
  • 03 Jan 2023
  • What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th... View Details
Keywords: Re: James L. Heskett
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