by Gary Pisano - Publications - Faculty & Research

Communicating Frames in Negotiation Authors:Kathleen L. McGinn and Markus Noth Publication:." In The Oxford Handbook of Economic Conflict Resolution, edited by Gary E. Bolton and Rachel T.A. Croson.... View Details

Keywords: Sean Silverthorne

01 Jun 2000
News

The Business of Biotech

information has a therapeutic use, we have to make a substantial investment - $350 to $500 million - in doing the clinical trial work. From a business standpoint, we need to protect our investment." "High, upstream knowledge should not be owned View Details

Keywords: Julia Hanna

February 2024
Article

Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry

By: Dominika Kinga Randle and Gary P. Pisano

An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of... View Details

Keywords: Diversification; Market Entry and Exit; Assets

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December 2021
Article

The Evolutionary Nature of Breakthrough Innovation: An Empirical Investigation of Firm Search Strategies

By: Dominika Kinga Randle and Gary P. Pisano

Breakthrough innovation has been an important topic of study for generations of scholars. Previous research in this domain has focused on exploring the way breakthroughs emerge from cumulative combination and recombination of prior technologies and knowledge components... View Details

Keywords: Breakthrough Innovation; Exploration And Exploitation; Search Strategy; Innovation and Invention; Technological Innovation; Strategy

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September 1994 (Revised January 2002)
Case

BMW: The 7-Series Project (B)

By: Gary P. Pisano and Sharon L. Rossi

Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality. View Details

Keywords: Research and Development; Quality; Auto Industry; Manufacturing Industry; Germany

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Article

Lessons From Hollywood: A New Approach To Funding R&D

By: Gary P. Pisano and Andrew W. Lo

Companies find it increasingly difficult to justify long-term, risky R&D investments—particularly in science-based fields such as biotechnology, advanced materials, and energy. We argue in this article that the traditional venture model has limits for such investments... View Details

Keywords: Financial Innovation; Financial Strategy; Project Management; R＆D; Start-up; Innovation Strategy; Business Model; Research and Development; Financial Management; Risk Management; Strategy

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March 2012
Article

Does America Really Need Manufacturing?

By: Gary P. Pisano and Willy C. Shih

Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details

Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States

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August 1994 (Revised May 2001)
Case

ITT Automotive: Global Manufacturing Strategy (1994)

By: Gary P. Pisano and Sharon L. Rossi

ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details

Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States

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December 1991
Supplement

Whistler Corp. (B)

By: Gary P. Pisano and David T. Kotchen

Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details

Keywords: Decision Making; Apparel and Accessories Industry; Massachusetts

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Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

November 2002 (Revised July 2004)
Teaching Note

Istituto Clinico Humanitas (A)(TN)

By: Richard M.J. Bohmer and Gary P. Pisano

Teaching Note for (9-603-063). View Details

Keywords: Health Industry; Milan

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March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details