Publications

March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding

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February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

2011
Book

Capitalism: Its Origins and Evolution as a System of Governance

By: Bruce R. Scott

Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details

Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System

Find at Harvard

February 2017 (Revised August 2018)
Case

Sarah Powers at Automated Precision Products

By: Jeffrey T. Polzer, Michael Norris, Julia Kelley and Kristina Tobio

In 2017, Sarah Powers, VP of Sales at an automation hardware firm, is trying to understand why some members of her sales team have been underperforming. She is tasked with analyzing her firm’s email and calendar data to try to find relationships between communications... View Details

Keywords: People Analytics; Sales Attainment; Communication Networks; Data; Human Resources; Business Processes; Sales; Communication; Analytics and Data Science; Analysis; Industrial Products Industry; Manufacturing Industry; United States

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

in a more informed way and be able to go to management and say, 'Look, here's the business plan. Here are the resources I would like. This is what I think we can show.' "So someone who has an understanding of the capital budgeting View Details

Keywords: by Martha Lagace

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

August 2002 (Revised October 2002)
Case

Launching the War on Terrorism

Describes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a... View Details

Keywords: War; National Security; Decision Making; Crisis Management; Management Teams; Public Administration Industry; United States

11 Oct 2024
Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

algorithms for matching refugees and asylum seekers to host countries based on their likelihood of finding successful employment. “Can we build algorithms that will help find better matches that will allow people to integrate more easily?” A working solution is needed... View Details

Keywords: by Ben Rand; Technology; Information Technology

2008
Chapter

Artistic Methods and Business Disorganization

The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details

Keywords: Business or Company Management; Creativity

December 2005 (Revised October 2006)
Case

Pharmacy Service Improvement at CVS (A)

CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement team has documented the current prescription fulfillment process, its exception rates, and the problems... View Details

Keywords: Information Technology; Performance Improvement; Business Processes; Retail Industry; Pharmaceutical Industry; United States

February 2003 (Revised August 2004)
Case

Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox

By: Jeffrey T. Polzer and Alison Berkley Wagonfeld

Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project.... View Details

Keywords: Groups and Teams; Decision Making; Power and Influence; Geographic Location; Problems and Challenges; Leadership; California; Mexico; Austria

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

11 Apr 2017
First Look

First Look at New Research, April 11

integration process. All focused on how best to combine the two airlines’ core systems and operating processes as well as the appropriate scope and speed of strategic changes. Now, Parker must decide on the composition of AAL’s senior... View Details

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

want to have people inside your company who are on top of the different technologies and experimenting with different things. You need to give them a pathway to communicate with the CEO and top management team about which technologies to... View Details

Keywords: by Ben Rand; Technology; Information Technology

2012
Working Paper

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman

We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender