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  • All HBS Web  (4,383)
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    • News  (488)
    • Research  (3,422)
    • Events  (8)
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Show Results For

  • All HBS Web  (4,383)
    • People  (1)
    • News  (488)
    • Research  (3,422)
    • Events  (8)
    • Multimedia  (6)
  • Faculty Publications  (2,163)
← Page 21 of 4,383 Results →
  • June 2014
  • Article

Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves

By: Benjamin Edelman
How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
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Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
  • 20 Apr 2012
  • Working Paper Summaries

Why Every Company Needs a CSR Strategy and How to Build It

Keywords: by Kash Rangan, Lisa A. Chase & Sohel Karim
  • 05 Jul 2006
  • Working Paper Summaries

Creating the Office of Strategy Management

Keywords: by Robert S. Kaplan & David P. Norton
  • Web

Credential of Digital Innovation and Strategy | HBS Online

Determine which metrics to use to measure a campaign’s success and practice calculating its effectiveness Balance brand-building and performance... View Details
  • May 1990 (Revised September 1994)
  • Background Note

Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information

By: Krishna G. Palepu
Provides a framework that helps explain these real-world observations about accounting and financial statement analysis. When managers have superior information on firms' strategies, and when investors suspect that managers have incentives not to fully disclose this... View Details
Keywords: Financial Reporting; Strategy; Knowledge Management
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Palepu, Krishna G. "Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information." Harvard Business School Background Note 190-188, May 1990. (Revised September 1994.)
  • Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Organize Care Around Med... Organize Care Around Medical Conditions To deliver more value, providers... View Details
  • January 2021 (Revised March 2021)
  • Supplement

Toyota and Its Labor Union in Argentina (B)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details
Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina
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Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (B)." Harvard Business School Supplement 721-412, January 2021. (Revised March 2021.)
  • 31 May 2011
  • Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

chains work and the performance of the factories that comprise them. The area is also a primary supplier of lithium battery chemicals, flash memory, and anisotropic conductive... View Details
Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
  • October 2013 (Revised October 2013)
  • Supplement

Henkel's CEO Kasper Rorsted: On Building a Winning Culture

By: Robert L. Simons
Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Work/life Balance; Strategy Execution; Values; Organizational Transformations; Pay For Performance; Organizational Change and Adaptation; Values and Beliefs; Work-Life Balance; Organizational Culture; Performance Evaluation; Compensation and Benefits
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Simons, Robert L. "Henkel's CEO Kasper Rorsted: On Building a Winning Culture." Harvard Business School Video Supplement 114-703, October 2013. (Revised October 2013.)
  • Research Summary

Overview

The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;... View Details
Keywords: Management Accounting; Performance Measurement; Incentives; Control; Healthcare Industry; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India
  • 2021
  • Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Oil; Oil & Gas; Oil And Gas; IWAI; Impact-Weighted Accounts; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product
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Panella, Katie, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Oil and Gas Industry." Harvard Business School Working Paper, No. 21-140, June 2021.
  • May 2008
  • Teaching Note

Thomas Green: Power, Office Politics, and a Career in Crisis (Brief Case)

By: W. Earl Sasser Jr. and Heather Beckham
Teaching Note for 2095. View Details
Keywords: Superior & Subordinate; Performance Management; Personal Strategy & Style; Conflict Management; Communication; Personal Development and Career; Rank and Position; Performance; Power and Influence
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Sasser, W. Earl, Jr., and Heather Beckham. "Thomas Green: Power, Office Politics, and a Career in Crisis (Brief Case)." Harvard Business School Teaching Note 082-096, May 2008.
  • 29 May 2009
  • Working Paper Summaries

Crafting Integrated Multichannel Retailing Strategies

Keywords: by Jie Zhang, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh & Barton Weitz; Retail
  • June 2016
  • Article

Corporate Governance and Executive Compensation for Corporate Social Responsibility

By: Bryan Hong, Zhichuan (Frank) Li and Dylan B. Minor
We link the corporate governance literature in financial economics to the agency cost perspective of corporate social responsibility (CSR) to derive theoretical predictions about the relationship between corporate governance and the existence of executive compensation... View Details
Keywords: Corporate Social Responsibility; Incentives For CSR; Non-financial Performance Measures; Agency Costs; Board Independence; Institutional Holdings; Managerial Power; Motivation and Incentives; Corporate Social Responsibility and Impact; Executive Compensation; Corporate Governance
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Hong, Bryan, Zhichuan (Frank) Li, and Dylan B. Minor. "Corporate Governance and Executive Compensation for Corporate Social Responsibility." Journal of Business Ethics 136, no. 1 (June 2016): 199–213.
  • TeachingInterests

MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

  • A firm's operative environment and how to sustain competitive advantage.
  • How to generate superior value for customers... View Details
  • October–December 2022
  • Article

Achieving Reliable Causal Inference with Data-Mined Variables: A Random Forest Approach to the Measurement Error Problem

By: Mochen Yang, Edward McFowland III, Gordon Burtch and Gediminas Adomavicius
Combining machine learning with econometric analysis is becoming increasingly prevalent in both research and practice. A common empirical strategy involves the application of predictive modeling techniques to "mine" variables of interest from available data, followed... View Details
Keywords: Machine Learning; Econometric Analysis; Instrumental Variable; Random Forest; Causal Inference; AI and Machine Learning; Forecasting and Prediction
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Yang, Mochen, Edward McFowland III, Gordon Burtch, and Gediminas Adomavicius. "Achieving Reliable Causal Inference with Data-Mined Variables: A Random Forest Approach to the Measurement Error Problem." INFORMS Journal on Data Science 1, no. 2 (October–December 2022): 138–155.
  • Web

Economic Development in Rural Areas - Institute For Strategy And Competitiveness

Development in Inner Cities Economic Development in Rural Areas Cluster Studies International Cluster Competitiveness Profiles Economic Development in ... Economic Development in Rural Areas The economic performance of rural regions in... View Details
  • October 2013
  • Article

The Strategy That Will Fix Health Care

By: Michael E. Porter and Thomas H. Lee
In health care, the days of business as usual are over. Around the world, every health care system is struggling with rising costs and uneven quality, despite the hard work of well-intentioned, well-trained clinicians. Health care leaders and policy makers have tried... View Details
Keywords: Organizational Change and Adaptation; Strategy; Value; Customer Focus and Relationships; Health Care and Treatment; Health Industry
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Porter, Michael E., and Thomas H. Lee. "The Strategy That Will Fix Health Care." Harvard Business Review 91, no. 10 (October 2013): 50–70.
  • 2003
  • Working Paper

Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance

By: Thomas R. Eisenmann
Keywords: Internet and the Web; Growth and Development Strategy
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Eisenmann, Thomas R. "Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long Term Performance." Harvard Business School Working Paper, No. 03-110, April 2003.
  • June 2019 (Revised April 2020)
  • Teaching Note

Vox Capital: Pioneering Impact Investing in Brazil

By: Julie Battilana, Marissa Kimsey and Falko Paetzold
Teaching Note for HBS No. 417-051. This Teaching Note provides conceptual foundations and teaching plan recommendations for the case on Vox Capital, a firm that launched one of the first impact investing funds in Brazil. The learning objectives are to understand how an... View Details
Keywords: Impact Investing; Social Performance Measurement; Social Entrepreneurship; Investment Funds; Social Enterprise; Brazil
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Battilana, Julie, Marissa Kimsey, and Falko Paetzold. "Vox Capital: Pioneering Impact Investing in Brazil." Harvard Business School Teaching Note 419-087, June 2019. (Revised April 2020.)
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