Publications
Publications
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- All HBS Web
(3,448)
- Faculty Publications (556)
- January 2010
- Case
Pratham - Every Child in School and Learning Well
By: Srikant M. Datar, Stacey M. Childress, Rachna Tahilyani and Anjali Raina
The case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributing factors... View Details
- January 2010 (Revised May 2012)
- Case
TopCoder (A): Developing Software through Crowdsourcing
By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- 2010
- Article
Power, Social Influence and Organizational Change: A Network Perspective
By: Julie Battilana and Tiziana Casciaro
- 2010
- Working Paper
The Mirroring Hypothesis: Theory, Evidence and Exceptions
The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details
- Article
What Really Motivates Workers
By: Teresa M. Amabile and Steve J. Kramer
This essay appears in "The HBR List: Breakthrough Ideas for 2010," which is compiled by this journal in collaboration with the World Economic Forum. The ten problems and the innovative solutions are discussed in each essay. This particular essay describes research... View Details
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
- 2009
- Working Paper
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
By: Carliss Y. Baldwin and Eric von Hippel
In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single user individuals or firms, and open collaborative innovation projects. We analyze the design costs and... View Details
- November 2009
- Article
Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies
By: Erin Marie Reid and Michael W. Toffel
The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper... View Details
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
- September 2009 (Revised May 2011)
- Case
Acumen Fund: Measurement in Impact Investing (A)
By: Alnoor Ebrahim and V. Kasturi Rangan
Acumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its... View Details
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- 2009
- Chapter
Leading and Creating Collaboration in Decentralized Organizations
By: Heather M. Caruso, Todd Rogers and Max Bazerman
- July – August 2009
- Article
Restoring American Competitiveness
By: Gary P. Pisano and Willy C. Shih
For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's... View Details
- 2009
- Book
Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments
By: Roderick M. Kramer, Ann E. Tenbrunsel and Max H. Bazerman
This book, in honor of David Messick, is about social decisions and the role cooperation plays in social life. Noted contributors who worked with Dave over the years will discuss their work in social judgment, decision making, and ethics which was so important to Dave. View Details
- June 2009 (Revised July 2010)
- Case
Goldman Sachs: The 10,000 Women Initiative
By: Christopher Marquis, V. Kasturi Rangan and Cathy Ross
Describes the conception, development, and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first... View Details