Publications

Publications

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  • October 2007 (Revised March 2008)
  • Case

Dove: Evolution of a Brand

By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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  • February 2023 (Revised February 2024)
  • Case

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
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  • Research Summary

Previous research

Professor Piskorski's previous research examined the role of power and status in social networks in the venture capital industry. Prior to that, Professor Piskorski studied the role of power in profitability and vertical integration decisions in the US economy. View Details
  • 26 Mar 2018
  • News

Why It’s So Hard to Hear Negative Feedback

  • Research Summary

Statistical Methodology

William Simpson is developing methods of inference to use when assumptions of standard models are not met. He has created a hypothesis test to use for ipsative variables that adjusts for the non-zero correlations among variables expected under the null hypothesis. ... View Details

  • June 2023
  • Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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  • 28 Feb 2019
  • HBS Seminar

Lori Rosenkopf, Wharton, University of Pennsylvania

  • Article

Small Worlds and Regional Innovation

Small-world networks have attracted much theoretical attention and are widely thought to enhance creativity. Yet empirical studies of their evolution and evidence of their benefits remain scarce. We develop and exploit a novel database on patent coauthorship to... View Details
Keywords: Geographic Location; Collaborative Innovation and Invention; Patents; Performance Productivity; Creativity; Social and Collaborative Networks
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  • 31 Jan 2013
  • Working Paper Summaries

Boardroom Centrality and Firm Performance

Keywords: by David F. Larcker, Eric C. So & Charles C.Y. Wang
  • Research Summary

Research Summaries

Sameer's research examines the dynamics of social networks inside organizations and their consequences for individual attainment and organizational success.  His research encompasses three broad streams of activity.


Social Capital... View Details

  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

innovative, selection of candidates, he says. “People are realizing how important it is to have diverse teams, and by having a diverse digital network, you will be more able to find higher quality candidates,” Bojinov says. You Might Also Like: Assessing the Strength... View Details
Keywords: by Michael Blanding
  • April 2009
  • Case

Young Presidents' Organization

By: Mikolaj Jan Piskorski, John D. Macomber and David Chen
The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered... View Details
Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership Development; Growth and Development Strategy; Organizations; Social and Collaborative Networks
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  • 17 Sep 2010
  • News

Something for the weekend

  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

What were the management trends in 2009? Fascination with social networking and rethinking common wisdom about goal setting. Here are the Top 10 articles and Top 5 working papers that appeared in HBS Working... View Details
Keywords: by Staff
  • November 2006
  • Case

Tickle

By: William A. Sahlman and Dan Heath
Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance
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  • 2012
  • Article

Friends with Money

By: Christopher Parsons, J. Engelberg and P. Gao
When banks and firms are connected through interpersonal linkages—such as their respective management having attended college or previously worked together—interest rates are markedly reduced, comparable with single shifts in credit ratings. These rate concessions do... View Details
Keywords: Social and Collaborative Networks; Interest Rates; Banking Industry
Related
  • 20 Jan 2011
  • Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing
  • 2007
  • Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
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  • 12 Feb 2008
  • Working Paper Summaries

The Small World of Investing: Board Connections and Mutual Fund Returns

Keywords: by Lauren H. Cohen, Andrea Frazzini & Christopher Malloy; Financial Services
  • January 2013
  • Case

Omidyar Network: Pioneering Impact Investment

By: Michael Chu and Lauren Barley
Omidyar Network, having deployed to date over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to providing the rural unemployed and marginalized with livelihoods linked to... View Details
Keywords: Social Enterprise; Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; India
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