Publications

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France

August 2020
Article

Strategies for Managing the Privacy Landscape

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal... View Details

Keywords: Consumer Privacy; Privacy Threats; Strategy Framework; Strategy Interactions; Customers; Information; Management; Strategy; Technology Industry

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Other Article

Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Daniel J. Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We... View Details

Keywords: Security Vulnerabilities; Software Architecture; Metrics; Software; Complexity; Measurement and Metrics

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Read Now

30 Mar 2023
Blog Post

Breaking Barriers and Building Community: Get to Know the HBS Women’s Student Association (WSA)

personally. Our mission is to connect, empower, and celebrate the next generation of women leaders. We feel it's our responsibility to ensure the women in our campus community have the resources and allies they need to thrive, both as HBS... View Details

07 Mar 2014
Blog Post

Let’s Go! Highlights from the Dynamic Women in Business Conference

Students from the Women’s Student Association hosted the 23rd Annual Dynamic Women in Business Conference on Saturday, Feb. 22nd, welcoming more than 1,000 female professionals, community Saturday, Feb. 22nd, welcoming more than 1,000... View Details

30 Nov 2018
Blog Post

8 Reasons the Section Experience is the Best Part About HBS

up to texts from each of my roommates. Each text contains only one character: a single letter. One says “F”, the other “G”. This is the day we find out our sections. Naturally, I’d be the last to find out, since I have a habit of sleeping in. I View Details

January 2014
Supplement

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

By: Juan Alcacer and Nancy Hua Dai

The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels. View Details

Keywords: Foreign Investment; Organizational Alignment; Strategic Decision Making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Auto Industry; Gujarat

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

Clicking the submit button on my Summer Venture in Management Program (SVMP) application felt like an act of courage, one that left me feeling vulnerable and open to rejection, a sentiment likely shared by many of my peers. As we each... View Details

March 2020 (Revised August 2020)
Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta

Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

mistake. Sandra Cha of McGill University and Amy Edmondson of Harvard Business School discuss what to do when values backfire. Open Source Science: A New Model for Innovation Borrowing a practice that is... View Details

Keywords: by Sean Silverthorne

23 Jan 2017
Blog Post

Celebrating National Coming Out Day at HBS

dozens of messages, emails, and letters. Many people reached out to share personal stories and talked about how honored they were that we had spoken about our experiences. Some classmates hadn’t had any exposure to the LGBT community... View Details

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

Summing Up Judging from responses to the June column, big ideas rank high on a list including technology and intellectual property as sources of competitive advantage. But they are only a starting point, outweighed by methods and the... View Details

Keywords: by James Heskett

18 Apr 2024
Blog Post

African American Student Union Spotlight on Emerging Markets

The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight... View Details

April 2006 (Revised December 2006)
Case

The Barber of Buenos Aires: Argentina's Debt Renegotiation

By: Noel Maurer and Aldo Musacchio

Tells the story of Argentina's aggressive strategy for renegotiating its sovereign debt from 2003 to 2005. Most creditors accepted the offer to swap their debt for new securities worth 35 cents on the dollar, with no recognition of all past-due interest. Many holdouts,... View Details

Keywords: Private Sector; Borrowing and Debt; Insolvency and Bankruptcy; International Finance; Foreign Direct Investment; Sovereign Finance; Government and Politics; Negotiation Tactics; Outcome or Result; Situation or Environment; Argentina

2022
Chapter

When Fifth Columns Fall: Religious Groups and Loyalty-Signaling in Erdoğan's Turkey

By: Kristin Fabbe and Efe Murat Balıkçıoğlu

This chapter investigates the role that fifth-column claims play in authoritarian politics. Specifically, it examines how fifth-column claims against the Gülen Movement have transformed the relationship between the Turkish state and both official (state-sanctioned)... View Details

Keywords: Fifth Columns; Gülen Movement; Political Islam; Government and Politics; Religion; Turkey

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May 1990 (Revised September 1994)
Background Note

Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information

By: Krishna G. Palepu

Provides a framework that helps explain these real-world observations about accounting and financial statement analysis. When managers have superior information on firms' strategies, and when investors suspect that managers have incentives not to fully disclose this... View Details

Keywords: Financial Reporting; Strategy; Knowledge Management

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details

Keywords: by Michael Blanding

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States