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Show Results For
- All HBS Web
(464)
- People (3)
- News (108)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
by producing regional and local events, conducting research, and creating media content that raises the visibility of Hispanic Americans across industries. Edelman, who previously led successful marketing... View Details
Keywords: Margie Kelley
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- Web
Past Projects | Social Enterprise | Harvard Business School
As such, we are building an educational mobile app that uses innovations in children's media to teach STEM skills through funny, interactive, animated, short movies. In this way, we seek to address the two challenges to STEM education by... View Details
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
of the ways in which ideas, images, and other forms of organizational content pass between leaders and employees, or from one employee (or group of employees) to another. It occupies roughly the same space that "corporate communication"... View Details
Keywords: Re: Boris Groysberg
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new... View Details
Keywords: Dina Gerdeman
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
newspapers rush to post so much of their hard-won content when they survived on newsstand and subscription dollars? Did they really think the dog was going to give back that bone? “The quid pro quo of payment for services rendered... View Details
- 21 Dec 2010
- First Look
First Look: December 21
found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- Web
Print View - Course Catalog
a third could be classified in a mainly public/diplomatic/not-for-profit category, and a third would involve a mixture of private, public and/or not-for-profit parties that played meaningful roles. Course Content and Organization... View Details
- 12 Jun 2012
- First Look
First Look: June 12
questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details
Keywords: Sean Silverthorne
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details
Keywords: by Manda Salls
- 01 Sep 2013
- News
Who Are We?
SOCIAL MEDIA James Kondo Managing Director, East Asia, Twitter M. James Kondo 103 alumni work in social media 41 at Facebook 31 at LinkedIn 7 at Twitter High Tech: 135 at Google 104 at Microsoft 23 at Apple... View Details
- Web
Demo Day | New Venture Competition
(MBA 2025) Saga is a platform that allows creators to legally license AI-generated popular IP characters and assets, enabling them to produce high-quality content while giving IP owners a new, controlled revenue stream in the generative... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
with the father of an MIT professor named Joe Jacobson, who was working on something at the MIT Media Lab that might fit the bill. What Wilcox saw when he followed up on Rayport’s lead — a thumb-sized patch of electronic ink smeared on a... View Details
- 28 Aug 2012
- First Look
First Look: August 28
marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
curiosity and passable trust that enables them to connect and share knowledge. Paradoxically, the very non-work related content that attracts users to social media and shapes passable trust can become a... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable... View Details
Keywords: Sean Silverthorne
- Web
Oral Histories | Baker Library
in research and women in media buying, but none in the account training area. So I went with them, and was the first woman to be in that training program, and stayed with them a number of years. I was an account executive on Eastern... View Details
- 01 Jun 2008
- News
Team MBA
the learning team model create the foundation for building positive relationships between students. Peter Stone: I thought my HBS experience would be a lot more about learning content in classes. In the end, I’ve been surprised by the... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search engine. We experimentally vary the content displayed above... View Details
Keywords: Dina Gerdeman
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a login mechanism—not just... View Details