Publications

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

disruption, well, disrupted. At Harvard Business School Working Knowledge, our most popular stories about HBS faculty research have always been those that help readers become better managers and outstanding leaders, and it was no... View Details

Keywords: by Sean Silverthorne

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

strategies to give it headwinds and tailwinds,” she says. “That’s when you’re unstoppable.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. HBS Digital Media... View Details

Keywords: by Dina Gerdeman

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

September 2019 (Revised October 2019)
Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards

After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts of the country when they make their presence known. The... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

promotion of independent bookstores. But then a funny thing happened. While pressure from Amazon forced Borders out of business in 2011, indie bookstores staged an unexpected comeback. Between 2009 and 2015, the ABA reported a 35 percent... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

Do lower-income families need and deserve access to fewer things than everyone else? As a society, we seem to think so, revealing a "grim double standard," finds a study published this month, Inequality in Socially Permissible Consumption. It was written by... View Details

Keywords: by Rachel Layne

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Media and Broadcasting Industry

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

Transparency, the concept if not the reality, is all the rage in business circles. If you knew why a company charged a certain price for a product, would you be more willing to pay it? If your boss confessed her managerial screw-ups,... View Details

Keywords: by Sean Silverthorne

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Highly promising deals in diffuse multiparty settings with many potential spoilers, like Amazon’s... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

18 Aug 2022
Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

business leaders need to step up their game to attract and retain the top talent they need to remain competitive, productive, and cohesive to get through this tumultuous period. "Leaders must realize that their workers are their greatest... View Details

Keywords: by Hise Gibson and MaShon Wilson

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details

Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

08 Apr 2013
Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

"That number is considerably lower than just about anyone I've asked has imagined," said Ely, Diane Doerge Wilson Professor of Business Administration and senior associate dean for culture and community at HBS. "And it's... View Details

Keywords: by Katie Koch & Harvard Gazette

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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