Publications

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation -... View Details

Keywords: Peter K. Jacobs

November 2001
Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron

As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

backgrounds. One media executive predicted that in five years, engineers would comprise a third of his company’s workforce. Today, digital transformation requires upskilling all employees so they can harness digital tools View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

01 Mar 2016
News

Alumni and Faculty Books for March 2016

Skooter, his wife of sixty years, as she accompanied him on work-related trips to foreign countries. A Profile of the Performing Arts Industry by David H. Gaylin (MBA 1979) (Business Expert Press) At their best, the performing arts... View Details

01 Jun 2017
News

Alumni and Faculty Books for June 2017

Alumni Books Sex and the Siren: Tales of a Later Dater by Donna Arp Weitzman (OPM 37, 2008) (Howard Bond Media Group LLC) A witty, satirical look at the dating prospects, sexual exploits, View Details

2001
Other Unpublished Work

Intermedia Substitutability and Market Demand by National Advertisers

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt

Keywords: Advertising; Media; Demand and Consumers; Advertising Industry

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

globalized world. During the late nineteenth century both countries flourished as major exporters of commodities to the industrialized nations in North America and Europe. Argentina did so well that it... View Details

Keywords: by Sean Silverthorne

01 Dec 2015
News

Alumni and Faculty Books for December 2015

Model outlines the author’s unique leadership principles, what he calls “Personal” and “Professional” Leadership. To illustrate what works and what doesn’t, the author takes readers inside the highly... View Details

May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

28 May 2019
News

Alumni and Faculty Books for June 2019

conversation. A former senior software executive, Novello is the founder of MutualRescue.Org, a national media initiative that highlights the connection between people and pets in order to inspire View Details

June 1999 (Revised November 2006)
Case

Basil "Buzz" Hargrove and de Havilland, Inc. (A)

By: Kathleen L. McGinn and Angela Keros

Buzz Hargrove, national president of the Canadian Auto Workers, needs to find a way to secure an agreement from a negotiated contract with de Havilland, Inc. Local union leaders feel the deal is not good enough, but Hargrove is convinced management will close the plant... View Details

Keywords: Media; Power and Influence; Negotiation Deal; Leadership; Agreements and Arrangements; Business Exit or Shutdown; Labor Unions; Negotiation Types; Management Teams; Manufacturing Industry; Manufacturing Industry; Canada

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

https://www.hbs.edu/faculty/Pages/item.aspx?num=53199 forthcoming Industrial and Corporate Change Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, View Details

Keywords: Sean Silverthorne

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

Find at Harvard

November 1993 (Revised February 1996)
Supplement

Rudi Gassner and the Executive Committee of BMG International (B)

By: Linda A. Hill

Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details

Keywords: Management Teams; Decisions; Music Industry; Music Industry; Germany

June 1999 (Revised August 2004)
Case

NFL-Network Television Contracts, 1998-2005, The

By: Stephen A. Greyser

The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details

Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry