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  • All HBS Web  (7,625)
    • People  (6)
    • News  (849)
    • Research  (6,077)
    • Events  (9)
    • Multimedia  (35)
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← Page 21 of 7,625 Results →
  • September 2004 (Revised April 2005)
  • Case

U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets

By: Bruce R. Scott and Edward Murphy
Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as... View Details
Keywords: Taxation; Governing Rules, Regulations, and Reforms; Energy Sources; Digital Platforms; Sovereign Finance; Growth and Development Strategy; United States; Europe
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Scott, Bruce R., and Edward Murphy. "U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets." Harvard Business School Case 705-012, September 2004. (Revised April 2005.)
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
Keywords: by Jim Aisner

    Journal of Economics & Management Strategy (JEMS)

    Together with Prof. Daniel F. Spulber (Kellogg School of Management at Northwestern University), I edit the Journal of Economics & Management Strategy (JEMS), the leading academic journal on the economics of strategy. JEMS is based at Harvard Business... View Details
    • Fall 2017
    • Article

    The Alternative Business History: Business in Emerging Markets

    By: Gareth Austin, Carlos Davila and Geoffrey Jones
    This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
    Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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    Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
    • April 2008
    • Teaching Note

    Marketing Chateau Margaux (TN)

    By: John A. Deighton and Leyland Pitt
    Teaching Note for [507033]. View Details
    Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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    Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.
    • 2021
    • Working Paper

    Regulatory Approval and Expanded Market Size

    By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite
    Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality... View Details
    Keywords: New Medicines; Regulatory Approval; Health Care and Treatment; Research and Development; Governing Rules, Regulations, and Reforms; Markets; Expansion; Pharmaceutical Industry
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    Berger, Benjamin, Amitabh Chandra, and Craig Garthwaite. "Regulatory Approval and Expanded Market Size." NBER Working Paper Series, No. 28889, June 2021.
    • February 2000 (Revised April 2003)
    • Case

    InSite Marketing Technology (B)

    By: Lynda M. Applegate and Genevieve J.S. Feraud
    Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details
    Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry
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    Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
    • February 2021 (Revised July 2024)
    • Case

    White Claw: Defending Market Share as Competition Encroaches

    By: Jill Avery
    By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details
    Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Consumer Products Industry; Food and Beverage Industry; United States
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    Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
    • 08 Apr 2010
    • Working Paper Summaries

    Multinational Strategies and Developing Countries in Historical Perspective

    Keywords: by Geoffrey Jones
    • 1994
    • Book

    Adding Value: Brands and Marketing in Food and Drink

    By: Geoffrey Jones and Nicholas J. Morgan
    Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
    Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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    Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
    • July 2010
    • Supplement

    Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

    By: Thomas J. Steenburgh and Jill Avery
    Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
    Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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    Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
    • September 1990 (Revised March 1993)
    • Case

    General Electric Plastics: Organizing the Marketing Function

    By: V. Kasturi Rangan
    Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
    Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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    Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
    • 19 Sep 2007
    • Working Paper Summaries

    Strategic Interactions in Two-Sided Market Oligopolies

    Keywords: by Emmanuel Farhi & Andrei Hagiu
    • Web

    Investment Strategies - Course Catalog

    HBS Course Catalog Investment Strategies Course Number 1425 Senior Lecturer William Vrattos Spring; Q4; 1.5 credits 13 Sessions Exam Career Focus Global capital markets are vast and dynamic, with over $100... View Details
    • July 2019
    • Article

    Market Reaction to Mandatory Nonfinancial Disclosure

    By: Jody Grewal, Edward J. Riedl and George Serafeim
    We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be... View Details
    Keywords: Nonfinancial Information; Nonfinancial Performance; ESG; ESG (Environmental, Social, Governance) Performance; Investor Behavior; Disclosure; Disclosure Regulation; Regulation; Sustainability; Corporate Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance; Environmental Sustainability; Corporate Governance; Outcome or Result
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    Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
    • April 2012 (Revised March 2013)
    • Case

    Social Strategy at American Express

    By: Mikolaj Jan Piskorski and David Chen
    American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
    Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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    Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
    • 01 Jun 2014
    • News

    Case Study: A Souped-Up Strategy

    interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
    • April 5, 2021
    • Article

    Defining a Post-Pandemic Channel Strategy

    By: Frank V. Cespedes
    Companies have experienced a surge of online orders during the pandemic. As the crisis eases, leaders need to decide whether the shift to e-commerce is a permanent “new normal” or a temporary increase. Across sectors, forecasts aimed at answering this question form the... View Details
    Keywords: Health Pandemics; Marketing Channels; Strategy; Resource Allocation; E-commerce
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    Cespedes, Frank V. "Defining a Post-Pandemic Channel Strategy." Harvard Business Review Digital Articles (April 5, 2021).
    • September 1985 (Revised July 2007)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh

    By: V. Kasturi Rangan
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
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    Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
    • 09 Nov 2016
    • Op-Ed

    6 Lessons from Donald Trump's Winning Marketing Manual

    Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on... View Details
    Keywords: by John A. Quelch
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