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  • All HBS Web  (7,613)
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  • All HBS Web  (7,613)
    • People  (6)
    • News  (849)
    • Research  (6,073)
    • Events  (9)
    • Multimedia  (35)
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  • December 2002 (Revised January 2004)
  • Background Note

Note on Credit Markets

By: Joshua D. Coval, Peter Tufano and Ivo Welch
Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details
Keywords: Financial Markets; Marketing Strategy; Price; Groups and Teams; Organizational Structure; Credit
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Coval, Joshua D., Peter Tufano, and Ivo Welch. "Note on Credit Markets." Harvard Business School Background Note 203-069, December 2002. (Revised January 2004.)
  • February 2019 (Revised October 2019)
  • Case

Extend Fertility: Conceiving the Market for Egg Preservation (A)

By: Debora L. Spar and Olivia Hull
In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details
Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy
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Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019. (Revised October 2019.)
  • 01 Jun 2007
  • News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
Keywords: Computer and Electronic Product Manufacturing; Manufacturing
  • Web

Investment Strategies - Course Catalog

HBS Course Catalog Investment Strategies Course Number 1425 Senior Lecturer William Vrattos Spring; Q4; 1.5 credits 13 Sessions Exam Career Focus Global capital markets are vast and dynamic, with over $100... View Details
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate View Details
Keywords: by Sarah Jane Gilbert
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
Keywords: by Jim Aisner
  • July 1994
  • Article

Retail Pricing and Advertising Strategies

By: R. Lal and C. Matutes
Keywords: Price; Strategy; Advertising
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Lal, R., and C. Matutes. "Retail Pricing and Advertising Strategies." Journal of Business (July 1994).

    Journal of Economics & Management Strategy (JEMS)

    Together with Prof. Daniel F. Spulber (Kellogg School of Management at Northwestern University), I edit the Journal of Economics & Management Strategy (JEMS), the leading academic journal on the economics of strategy. JEMS is based at Harvard Business... View Details
    • April 2012 (Revised March 2013)
    • Case

    Social Strategy at American Express

    By: Mikolaj Jan Piskorski and David Chen
    American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
    Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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    Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
    • 18 Jul 2005
    • Research & Ideas

    Identify Emerging Market Opportunities

    Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business... View Details
    Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
    • October 2014
    • Module Note

    Market Design in Online Businesses (Abridged)

    By: Peter Coles and Benjamin Edelman
    The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
    Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
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    Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
    • 27 Oct 2003
    • News

    Pitting Markets vs. Poverty

    • September 1985 (Revised July 2007)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh

    By: V. Kasturi Rangan
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
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    Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
    • 01 Jun 2018
    • News

    Disrupting India’s Dental Market

    dentists. (Just under half of the clinics are in Delhi and its surroundings.) Singh plans to open 600 clinics by 2020, and then develop a strategy for another stage of rapid growth. “I have to show a path from 600 to 6,000 if I am to... View Details
    Keywords: Sasha Issenberg
    • 1994
    • Book

    Adding Value: Brands and Marketing in Food and Drink

    By: Geoffrey Jones and Nicholas J. Morgan
    Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
    Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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    Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
    • April 5, 2021
    • Article

    Defining a Post-Pandemic Channel Strategy

    By: Frank V. Cespedes
    Companies have experienced a surge of online orders during the pandemic. As the crisis eases, leaders need to decide whether the shift to e-commerce is a permanent “new normal” or a temporary increase. Across sectors, forecasts aimed at answering this question form the... View Details
    Keywords: Health Pandemics; Marketing Channels; Strategy; Resource Allocation; E-commerce
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    Cespedes, Frank V. "Defining a Post-Pandemic Channel Strategy." Harvard Business Review Digital Articles (April 5, 2021).
    • 01 Jun 2014
    • News

    Case Study: A Souped-Up Strategy

    interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
    • June 2014
    • Case

    Riverview Law: Applying Business Sense to the Legal Market

    By: Heidi K. Gardner and Silvia Hodges Silverstein
    Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
    Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
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    Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
    • September 2004 (Revised April 2005)
    • Case

    U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets

    By: Bruce R. Scott and Edward Murphy
    Traces the role of gasoline taxes in financing U.S. highways and the use of regulations to increase fuel economy to show how and why the U.S. market framework for gasoline is so different from that in Europe. Focuses on whether the U.S. tax should be raised, as... View Details
    Keywords: Taxation; Governing Rules, Regulations, and Reforms; Energy Sources; Digital Platforms; Sovereign Finance; Growth and Development Strategy; United States; Europe
    Citation
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    Scott, Bruce R., and Edward Murphy. "U.S. Market Framework for Gasoline, The: Individual Incentives and Societal Goals in Global Markets." Harvard Business School Case 705-012, September 2004. (Revised April 2005.)
    • Web

    Clusters - Institute For Strategy And Competitiveness

    Strategy Clusters What Are Clusters? Today’s economic map of the world is characterized by “clusters.” A cluster is a geographic concentration of related companies, organizations, and institutions in a particular field that can be present... View Details
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