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  • 1988
  • Book

Readings in the Management of Innovation

By: Michael Tushman and William L. Moore
Keywords: Innovation and Management
Related
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Related
  • February 5, 2009
  • Article

Tasting the Fruits of Effective Innovation

By: Ranjay Gulati and Nitin Nohria
Keywords: Innovation and Invention
Related
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing To Take Chances In a chapter devoted to how executives can create the ability to innovate... View Details
Keywords: by Kim Girard
  • 14 May 2012
  • Talk

Capitalism at Risk: Rethinking the Role of Business

By: Lynn S. Paine and Joseph L. Bower
Keywords: Capital Markets; Innovation; Corporate Social Responsibility and Impact; Innovation Leadership; Consumer Products Industry
Related
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Related

    Innovation and Design in the Age of Artificial Intelligence

    At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been... View Details

    • 1976
    • Other Unpublished Work

    Simulation of the Market Effects of Housing Allowance

    By: Dutch Leonard, Gregory K. Ingram and Robert Schafer
    Keywords: Housing; Markets; Mathematical Methods
    Related
    • March 2008
    • Course Overview Note

    Dynamic Markets

    By: Joshua D. Coval and Erik Stafford
    The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
    Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
    Related
    • March 2012 (Revised April 2017)
    • Teaching Note

    PAREXEL International Corp.: Stages of Innovation

    By: Regina E. Herzlinger and Natalie Kindred
    Related
    • 24 Jan 2015
    • News

    Boost the right kind of innovation

    • 08 Apr 2009
    • News

    The Next Wave of Open Innovation

    • April 18, 2022
    • Article

    Will mRNA Technology Companies Spawn Innovation Ecosystems?

    By: Christoph Grimpe, Timo Minssen, W. Nicholson Price, II and Ariel Dora Stern
    The mRNA technologies that helped rapidly create effective COVID-19 vaccines could become technology platform businesses, which has tremendous implications for players in the world of drug development. These platforms could attract other companies interested in... View Details
    Keywords: Health Care; Digital Health; Technology; Innovation; Health Care and Treatment; Technological Innovation; Digital Transformation; Health Industry; United States
    Related

      Marketing Metaphoria

      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
      • 16 Jul 2014
      • HBS Case

      Marketing Obamacare

      and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the... View Details
      Keywords: by Michael Blanding; Health
      • November 2019
      • Teaching Note

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
      Related
      • 2025
      • Working Paper

      Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source

      By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
      Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details
      Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry
      Related

        Marketing Management

        A collection of marketing cases from Harvard Business School, including Coca-Cola, Tweeter, DHL Worldwide Express, Charles Schwab, Heineken, UNICEF, Steinway & Sons, and Harrah's Entertainment. View Details
        • February 2022
        • Article

        Taxation and Innovation in the 20th Century

        By: Ufuk Akcigit, John Grigsby, Tom Nicholas and Stefanie Stantcheva
        This paper studies the effect of corporate and personal taxes on innovation in the United States over the twentieth century. We build a panel of the universe of inventors who patent since 1920, and a historical state-level corporate tax database with corporate tax... View Details
        Keywords: Innovation; Income Taxes; Corporate Taxation; Firms; Inventors; State Taxation; Business Taxation; R＆D Tax Credits; Taxation; Innovation and Invention; History; United States
        Related
        • 18 Aug 2008
        • Research & Ideas

        How Disruptive Innovation Changes Education

        book, coauthored with Michael B. Horn (HBS MBA '06) and Curtis W. Johnson, shows how the theory of disruptive innovation-which in a nutshell explains why organizations experience difficulty with particular types View Details
        Keywords: by Martha Lagace; Education