Publications

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

prodding entrepreneurial people to enter the public sector or even just to invent for the public realm." “Government should be naturals at crowdsourcing” Government entrepreneurship takes many forms. There are "public-public... View Details

Keywords: by Michael Blanding

Web

The Art of American Advertising: 1865 - 1910

Civil War represents a marketing revolution in which technology, creativity, and art were marshaled together to serve commercial ends. Drawing from Baker Library’s Historical Collections, The Art of American Advertising, 1865—1910 explores the role these burgeoning and... View Details

01 Dec 2023
News

Educating Leaders for Today and Tomorrow

Illustration by Stephanie Dalton Cowan HBS is constantly taking steps, both small and large, to refine and improve the way it prepares its students and program participants to lead—both in today’s world and in a future we can’t yet imagine. By being creative, nimble,... View Details

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

Administration and co-chair of the Digital Initiative at Harvard Business School. "The geographic concentration of invention in the US has shifted to the west coast; not only in electronics, information, and communication technology,... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of you have familiarity with National Geographic magazine?"... View Details

Keywords: by Sean Silverthorne; Publishing

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

Invented Green Businesses How to Sink a Startup Rich or Royal: What Do Founders Want? What do you think? What do entrepreneurs need to learn to run an effective operation? Add your comment to this story below. View Details

Keywords: by Dina Gerdeman

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating business travel in a world emerging from the pandemic. In a... View Details

Keywords: by Kara Baskin; Air Transportation

May 2019
Case

The United States Air Force: 'Chaos' in the 99th Reconnaissance Squadron

By: Francesca Gino, Jeff Huizinga and Nicole Keller

In the spring of 2019, Lt. Col. Matthew “Chaos” Nussbaum is nearing the end of his two-year term as commander of the U.S. Air Force's 99th Reconnaissance Squadron. In this position, he has focused the majority of his energy on finding new ways to organize, train, and... View Details

Keywords: Empowerment; Culture; Innovation; Motivation; Military; Leadership; Organizational Culture; Change; Leading Change; Innovation Strategy; United States

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

1983
Book

The Change Masters: Innovation for Productivity in the American Corporation

By: Rosabeth M. Kanter

Keywords: Innovation and Management