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      • November 2016 (Revised December 2016)
      • Module Note

      Strategy Execution Module 8: Linking Performance to Markets

      By: Robert Simons
      This module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing transfer pricing... View Details
      Keywords: Management Control Systems; Implementing Strategy; Execution; Transfer Pricing; Activity Based Costing; Return On Investment; Residual Income; EVA; Strategy; Cost Accounting; Activity Based Costing and Management; Markets; Investment Return
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      Simons, Robert. "Strategy Execution Module 8: Linking Performance to Markets." Harvard Business School Module Note 117-108, November 2016. (Revised December 2016.)
      • November 2016
      • Case

      But, It's For a Good Cause

      By: Elizabeth Keenan and John Gourville
      Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
      Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
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      Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
      • November 2016
      • Article

      Corporate Sustainability: First Evidence on Materiality

      By: Mozaffar Khan, George Serafeim and Aaron Yoon
      Using newly available materiality classifications of sustainability topics, we develop a novel dataset by hand-mapping sustainability investments classified as material for each industry into firm-specific sustainability ratings. This allows us to present new evidence... View Details
      Keywords: Sustainability; Investments; Corporate Social Responsibility; Accounting; Corporate Reporting; Regulation; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Investment; Corporate Governance
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      Khan, Mozaffar, George Serafeim, and Aaron Yoon. "Corporate Sustainability: First Evidence on Materiality." Accounting Review 91, no. 6 (November 2016): 1697–1724.
      • Article

      Why Leadership Training Fails—and What to Do about It

      By: Michael Beer, Magnus Finnström and Derek Schrader
      U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details
      Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
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      Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
      • September 2016 (Revised February 2017)
      • Case

      Angie's List: Ratings Pioneer Turns 20

      By: Robert J. Dolan and Ayelet Israeli
      In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
      Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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      Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
      • September 2016
      • Article

      Bounded Awareness: Implications for Ethical Decision Making

      By: Max Bazerman and Ovul Sezer
      In many of the business scandals of the new millennium, the perpetrators were surrounded by people who could have recognized the misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and... View Details
      Keywords: Ethics
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      Bazerman, Max, and Ovul Sezer. "Bounded Awareness: Implications for Ethical Decision Making." Organizational Behavior and Human Decision Processes 136 (September 2016): 95–105.
      • Article

      How to Tackle Your Toughest Decisions

      By: Joseph L. Badaracco
      The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the best analysis they can, but they still don’t know what to do. Then judgment—a fusion of thinking, feelings, experience, imagination, and... View Details
      Keywords: Management; Judgments
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      Badaracco, Joseph L. "How to Tackle Your Toughest Decisions." Harvard Business Review 94, no. 9 (September 2016): 104–107.
      • 2016
      • Book

      Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work

      By: Joseph L. Badaracco
      Part of a manager's job is making tough calls, and the hardest challenge can be resolving "gray area” problems—situations in which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their... View Details
      Keywords: Business or Company Management; Decision Choices and Conditions
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      Badaracco, Joseph L. Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work. Harvard Business Review Press, 2016.
      • 2016
      • Article

      Peer-to-Peer Markets

      By: Liran Einav, Chiara Farronato and Jonathan Levin
      Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
      Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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      Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
      • 2016
      • Working Paper

      The Stock Market and Bank Risk-Taking

      By: David S. Scharfstein and Antonio Falato
      We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking... View Details
      Keywords: Stock Market; Financial Markets; Business Earnings; Banks and Banking; Risk and Uncertainty
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      Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.
      • July 2016 (Revised October 2018)
      • Case

      Tolaram: Innovating in Africa

      By: Derek van Bever and Efosa Ojomo
      Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details
      Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa
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      van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
      • Article

      High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses

      By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
      Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
      Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
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      Cole, Shawn, Anna Paulson, and Gauri Kartini Shastry. "High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses." Journal of Human Resources 51, no. 3 (Summer 2016): 656–698.
      • July 2016
      • Article

      Taxation, Corruption, and Growth

      By: Philippe Aghion, Ufuk Akcigit, Julia Cagé and William R. Kerr
      We build an endogenous growth model to analyze the relationships between taxation, corruption, and economic growth. Entrepreneurs lie at the center of the model and face disincentive effects from taxation but acquire positive benefits from public infrastructure.... View Details
      Keywords: Endogenous Growth; Public Goods; Corruption; Crime and Corruption; Entrepreneurship; Taxation; Economic Growth
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      Aghion, Philippe, Ufuk Akcigit, Julia Cagé, and William R. Kerr. "Taxation, Corruption, and Growth." Special Issue on The Economics of Entrepreneurship. European Economic Review 86 (July 2016): 24–51.
      • June 7, 2016
      • Comment

      Can Brand Trump Win a Presidency?

      By: John A. Quelch
      In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
      Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
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      Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.)
      • June 2016
      • Supplement

      Supply Chain Finance at Procter & Gamble Spreadsheet Supplement

      By: Benjamin C. Esty, Scott Mayfield and David Lane
      In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
      Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Value Creation; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Accrual Accounting; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; United States; Brazil
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      Esty, Benjamin C., Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 216-713, June 2016.
      • May 2016 (Revised May 2017)
      • Case

      Supply Chain Finance at Procter & Gamble

      By: Benjamin C. Esty, E. Scott Mayfield and David Lane
      In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
      Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; Accrual Accounting; Value Creation; Consumer Products Industry; Forest Products Industry; United States; Brazil
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      Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
      • 2016
      • Working Paper

      The Great Training Robbery

      By: Michael Beer, Magnus Finnstrom and Derek Schrader
      In 2012 U.S. corporations spent $164.2 billion on training and education. Overwhelming evidence and experience shows, however, that most companies are unable to transfer employee learning into changes in individual and organization behavior or improved financial... View Details
      Keywords: Training; Organizations; Investment Return
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      Beer, Michael, Magnus Finnstrom, and Derek Schrader. "The Great Training Robbery." Harvard Business School Working Paper, No. 16-121, April 2016.
      • 2016
      • Book

      Antonio Serra and the Economics of Good Government

      By: Rosario Patalano and Sophus A. Reinert
      Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the... View Details
      Keywords: History; Books; Government and Politics; Economics
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      Patalano, Rosario and Sophus A. Reinert, eds. Antonio Serra and the Economics of Good Government. Palgrave Studies in the History of Finance. New York: Palgrave Macmillan, 2016.
      • Article

      Landing the First Job: The Value of Intermediaries in Online Hiring

      By: Christopher Stanton and Catherine Thomas
      Online markets for remote labor services allow workers and firms to contract with each other directly. Despite this, intermediaries—called outsourcing agencies—have emerged in these markets. This paper shows that agencies signal to employers that inexperienced workers... View Details
      Keywords: Marketplace Matching; Agency Theory
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      Stanton, Christopher, and Catherine Thomas. "Landing the First Job: The Value of Intermediaries in Online Hiring." Review of Economic Studies 83, no. 2 (April 2016): 810–854.
      • 2016
      • Working Paper

      Junior Achievement: Training Teenagers for Business Careers after World War II

      By: Walter A. Friedman
      This article traces the growing popularity of Junior Achievement's "Company Program" in the two decades after World War II. The program provided high school students with the opportunity to form teams and start mini-corporations that would last for most of the school... View Details
      Keywords: Management; Human Capital; Age; Training; United States
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      Friedman, Walter A. "Junior Achievement: Training Teenagers for Business Careers after World War II." Harvard Business School Working Paper, No. 16-113, March 2016. (Please contact the author to request copy of this paper.)
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